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How to Generate More Leads from Your B2B Blog

Schubert B2B

But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Once you capture those leads, you can start the lead nurturing process. Roll out the welcome wagon. Checklists.

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How To Build Your Go-To-Market Strategy

Zoominfo

To be successful, you need a GTM strategy that is comprehensive enough for others to easily understand its value. GTM strategies also help with maximizing customer lifetime value (CLV). On the flip side, existing customers that may have had value in the past could be putting a dent in your budget. What defines a lead?

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The SMB Landscape for 2023

ClickDimensions

Click here and request a demo for our latest solution, ClickDimensions Sales Engagement. Content and the Customer Experience Content is more than just eBooks, blogs and social media. Did a potential lead just fill out a Product Demo Request? Want to find out more about Sales and Marketing Automation?

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

For a brand to live its values—that is, on its public social channels—marketing and support must be united. For a brand to live its values on public social channels, marketing and support must be united. Brands use social data to inform product decisions and trigger PR responses on the marketing side. Click To Tweet.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

Live medical education symposia, advisory boards , and speaker programs are highly valued by HCPs. Create Excitement Pre-Pharma Product Launch With Teaser Campaigns To generate excitement for your pharma product launch, implement a strategic teaser campaign in the months leading up to the event.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. In other words, how should we structure the content to give it the best chance of ranking for our target query?

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11 Steps and Goals to Lead Nurturing Done Right

Oktopost

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?