Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. For example, “ After watching our product demo video, we hope the viewer submits a demo request form.”. Product Demo Video Examples.

Impressions 78

Impressions Product Video Marketing Work Management 78

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. Marketers land 66% more qualified leads through video marketing. WordStream reports that adding a video on the website’s landing page can increase conversion by 18%. More than one billion hours of videos are viewed on YouTube daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Be sure to include a call to action in the video itself and the video landing page. Point viewers to your website for a free white paper, more information, or a discount offer. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

BenchmarkONE

NOVEMBER 10, 2022

Lots of marketers turn to social media and Youtube. A typical webinar funnel starts with generating traffic to your webinar landing page and ends when they purchase your product or service. The lead magnet funnel involves offering your website visitors a valuable resource in exchange for their contact information.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Zoominfo

JUNE 19, 2018

Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. If your business offers many different products and services, you can host several live demos throughout the year, with each video focused on a specific product.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Golden Spiral

MARCH 24, 2022

Watched a video on YouTube ? In either case, they’re likely seeking out a specific piece of information—and that piece of information might not end in a conversion. Your Landing Page Doesn’t Have a Clear Call to Action. Researched content for a blog article? Data shows that you probably never have.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

Martech

JULY 10, 2023

And I’m not just talking about swapping out images on a landing page based on a user’s buying history. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai

Marketing AI 132

Marketing AI Paid Search Agency Trends Copyright 132

Valasys

SEPTEMBER 21, 2020

You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc. These should give you all the information you need to know when it comes to choosing the right video marketing path for your business.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Biznology

OCTOBER 3, 2016

Navigational buttons that branch to different parts of the video (or different videos, or your call-to-action landing page) will work seamlessly. It can be done on video platforms like YouTube , Wistia and Vidyard. A similar approach to increasing engagement is to make the key information in your videos easier to find.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

Directive Agency

SEPTEMBER 12, 2023

Essentially, you have to generate demand with your target audience in other channels, such as LinkedIn conversation ads , Facebook, and Instagram, through in-person and digital events, programmatic, or other social networks (Looking at you, Tik Tok, Reddit, and YouTube). Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page?

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

NuSpark Consulting

OCTOBER 27, 2013

According to a recent B2B survey from the Content Marketing Institute: About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

ClearVoice

APRIL 6, 2021

In the most concrete terms: a conversion path consists of a compelling offer, a call-to-action, a strongly written and designed landing page, and a thank-you confirmation.” — Payge H. Conversion paths can sometimes be confused with sales tactics, landing pages and other promotional materials that lead to a conversion.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Short-form videos give users bite-sized information and entertainment.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. The more informative content you have, the more attractive you look to your prospects.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Product and/or Service Page Videos 3.3 Landing Page Videos 3.4 About Page Videos 3.5 Careers Page Videos 4. Popular free options include sites like YouTube and Vimeo.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Golden Spiral

MARCH 14, 2019

Checked the weather: Or, watched a video on YouTube: Or, researched content for a blog post: Data shows that you probably never have. In either case, they’re likely seeking out a specific piece of information — and that piece of information might not end in a conversion. Your Landing Page Doesn’t Have a Form.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Book a demo. Product pages. Landing pages. Now, what do you want readers to do next? Learn more.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Outgrow

FEBRUARY 14, 2023

For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. You can also add product reviews to your website to help your prospects in making an informed purchase decision.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

LeadsRX

MARCH 9, 2022

Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers. In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Landing Page. Conversion Rate. Conversions.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

NOVEMBER 30, 2020

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers.

Video Marketing 100

Video Marketing Research Branding Brand Identity 100

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Today, its focus is on making the user experience as seamless as possible, so users can find the right information they are looking for as quickly as possible. These results aren’t paid for.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Hubspot

JUNE 20, 2018

Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Add a call-to-action button to the top of your Facebook Business Page.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Vidyard

JANUARY 11, 2018

In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Email You slaved over that email copy for days and it contains important information for your customers! But does it resonate?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Brandpoint

JULY 22, 2019

You don’t have to take it from me or Arik, take it from the statistics; it’s next to impossible to find information that says otherwise. When it comes to video, these are increasingly being viewed on mobile devices and, of course, YouTube. YouTube is the second largest search engine, behind Google. Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Vidyard

OCTOBER 27, 2019

Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. Landing pages. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

NuSpark Consulting

NOVEMBER 4, 2012

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. Pictures represent a thousand words, and thus a demo video explaining a process can easily show prospects how you solve problems. If the video is a demo, stay focused and get the point across quickly.

Video Marketing 100

Video Marketing Conversion Marketing Websites Landing Pages 100

Vidyard

NOVEMBER 7, 2019

Video is an easy way for buyers to digest complex content, which is why at least half of respondents are using explainer videos, demo videos, and product tutorials with great success in their marketing and sales strategies. Many motivating factors have contributed to an increase in leaders adding a video to their sales and marketing mix.

Top of Funnel 65

Top of Funnel Video Marketing Lead Ranking Lead Scoring 65

Vidyard

OCTOBER 27, 2019

customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel. The most popular ones for video marketing are demos, how-tos, explainers, and webinars, according to our annual video benchmark data. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Optinmonster

JUNE 22, 2021

Build an Independence Day landing page. Build an Independence Day Landing Page. Whenever you’re running a holiday sale or campaign, you’ll definitely want to take a few minutes to create a dedicated landing page. But how do you create a landing page if you’re not a web designer?

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Sharpspring

SEPTEMBER 13, 2020

Views on branded video content have increased 258% on Facebook and 99% on YouTube since June 2017. Video drives a 157% increase in organic traffic from search engine results pages (SERPs). In fact, 91% of small businesses are not currently using YouTube for marketing. Getting Started with Video Marketing.

Video Marketing 66

Video Marketing Marketing Automation Services Marketing & Strategy Click Rate 66

Vidyard

OCTOBER 8, 2020

Businesses especially, have gotten the hang of thinking about how to better educate, inform, and entertain their website visitors. Product and/or Service Page Videos 3.3 Landing Page Videos 3.4 About Page Videos 3.5 Careers Page Videos 4. Popular free options include sites like YouTube and Vimeo.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

FEBRUARY 4, 2020

Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. The brain processes visual information 60,000x faster than text. These webinars are informal and unscripted. Benefits of Webinars for Business.

Webinar Metrics 76

Webinar Metrics Lead Ranking Lead Scoring Work Management 76

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143