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How to Recession-Proof Your Content Marketing

Contently

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Google recently moved all websites to mobile-first indexing. No problem!

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5 Successful Lead Generation Strategies

Zoominfo

The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Get Comfortable With Virtual Events.

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Can’t Afford Artificial Intelligence for Your Small Business? Think Again.

Biznology

Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. To get pricing, you must either sign up for a demo or contact their sales team. The future is now.

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The 22 Best Virtual Event Platforms

Webbiquity

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A tool to manage and produce conferences, workshops, and other virtual events. Pricing: contact vendor.

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How to get new clients for your agency

Anyword

You can exchange backlinks and generate traffic for SEO and rank better in google search. Thus, you can also host training programs or workshops that will help your potential clients in solving their pain points. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location.

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How to beat the sugar rush of short term campaign leads

Velocity Partners

Why is no-one signing up for a demo?” “We Google ads / PPC These leads are slightly more valuable than the previous two because the context (relevant Google searches) implies higher intent. Someone Googles a specific issue they’re trying to fix and bam, there you are. Does this sound familiar?

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Copywriting tips for folks who don’t like to write

Jackie Walts

I’ve recently taught some workshops on writing for Demand Generation and thought I’d share my tips: . Have an objective of something measurable that ties into ROI like downloads, leads, demos or meetings. Contact me and let’s set up a workshop. But even with a lot of experience, it’s not always easy. Know your objective.