Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. If not, they can be hard to watch.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. What is Sales Automation? Today’s Sales professions spend just 34% of their time selling. With that shocking statistic, let’s review the benefits of sales automation. The Rise of Sales Automation. Salesforce.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay? Contents 1.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

The Marketing Blender

JULY 19, 2022

How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning that interest into revenue. They come from organic channels, such as Google search, and paid channels, such as advertising campaigns. Watch the video.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Hubspot

AUGUST 3, 2023

Table of Contents The Challenges of Selling AI Products Today How to Sell AI Products in a Competitive Market Best Practices from Sales Experts The Challenges of Selling AI Products Today The ever-growing interest in AI would have anyone believe that selling an AI product would be straightforward. Focus on the benefits to the user.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Directive Agency

JULY 17, 2019

This was a struggle for one of our clients that creates construction project management software. Traffic was improving, but no one was signing up for their demos. We decided to prioritize content marketing funnel tactics. We ran tests on the homepage and demo sign pages. Determining actionable goals.

Top of Funnel 61

Top of Funnel Marketing Funnels Tactics Conversion 61

Hubspot

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. It’s not intuitive, then, that these two functions often exist in silos, each having their own systems and processes.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

Salesforce Marketing Cloud

DECEMBER 14, 2023

Sales route planning is critical to a sound sales strategy. If you do it right, you’ll reap the rewards of connecting your sales reps to high-value opportunities at the right time. This can be a complex process. What you’ll learn: What is sales route planning? There’s a better way.

Planning 59

Planning Marketing Management Allocation Sales Qualified Leads 59

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Ledger Bennett

MAY 7, 2020

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel? Marketing Funnel Stages: Top vs Bottom.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. A report by CSO Insights noted that 74% of B2B sales to new customers take at least four months to close, with 46% taking seven months or more.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Contently

OCTOBER 19, 2018

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. What are the most effective B2B automation techniques and tactics for nurturing leads? lets you adjust your digital marketing tactics and messaging according to the different steps.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Zoominfo

JANUARY 15, 2021

The content you produce should be optimized for search engines, particularly for Google, which has 91.54% of the market share. To be actionable, your content must make tactical use of calls to action, offers, promotions, demos, and free trials that move prospects along the buyer’s journey. Get Comfortable With Virtual Events.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. So, what can this post offer that you couldn’t find with a simple Google search? Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

LeanData

DECEMBER 15, 2022

A curious visitor arrives at your website, the result of a Google search. Just before exiting, the visitor fills out a demo request form. Every organization needs a sales playbook, a set of motions and best practices that help move a prospective customer through various stages of the buying journey. Leads are coming in.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Marketing Insider Group

FEBRUARY 22, 2023

It is a top tactic. Having this thought process lets you transform. Creating Google alerts for keywords is another. This process includes marketing and non-marketing touchpoints. We’ll use the four stages of the conversion funnel. Consideration Funnel is narrowing because you’re losing potential buyers.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 2: Buyers leverage sales reps for information less (and later) than ever.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Marketing Insider Group

JANUARY 13, 2022

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. However, if you Google search “How to Improve Sales Team Performance,” you’ll get a wide range of suggestions. Why invest in custom sales training? That’s just not true!

Tips 200

Tips Work Management Marketing Management Training 200

PureB2B

MAY 30, 2022

A comprehensive sales strategy should involve all of the steps that take place in a sale, from who you'll target and how you'll target them, to the tools and processes you'll use. Benefits of a Sales Strategy. Benefits of a Sales Strategy. Inbound Sales vs. Outbound Sales vs. Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Lead Ranking Marketing & Strategy Lead Scoring 62

Unbounce

FEBRUARY 25, 2020

As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

MKT1

MARCH 14, 2024

If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. Marketers and sales teams love RevenueHero’s built-in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Heinz Marketing

MAY 29, 2023

By Sheena McKinney , Sales Pipeline Radio Producer If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Ideal Customer Profiles 99

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 99

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay? Contents 1.

Top of Funnel 65

Top of Funnel Tips Work Management Cold Calling 65

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. You can track Unique Page Views via Google Analytics. This will help you understand how well your post is ranking in Google.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Outgrow

OCTOBER 21, 2021

How to Excel at Funnel Optimization: A Simple Guide. Have you wondered why your funnel isn’t bringing the results you want? In this blog, we’re going to talk about everything you need to know about funnel optimization and how to maximize your conversions through your funnels. . What is a Marketing Funnel?

Top of Funnel 52

Top of Funnel Optimization Marketing Funnels Outgrow 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Are you addressing lagging sales? Does your team have machine learning (ML) and natural language processing (NLP) experience? Develop a risk profile for your app, using the NIST AI Risk Management Framework , and determine whether you can support it.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

PureB2B

MAY 30, 2022

Your sales team has one priority: secure new revenue. In fact, sales reps spend less than 36% of their time selling. The majority of their time goes to non-revenue generating tasks like admin work, updating their CRM, updating sales assets, or spending time in meetings. What are Sales Productivity Tools?

Product 62

Product Tools Work Management Best Practices 62

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect? This means that if more than 0.3%

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52