ANNUITAS

JULY 30, 2015

When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Start simply with the basics.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

SalesIntel

MARCH 22, 2023

This can include information about their devices, the software and apps they use, their online behavior, and more. Technographic data can be used to segment your audience based on the technology, tools, and IT infrastructure they use. If you’re in the B2B market, learning how technology works with an enterprise is worth learning.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

NuSpark Consulting

JULY 4, 2011

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. The message has to promote content or demos on landing pages so that email capture can occur.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. And you can show demos.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. They’re doing what a lot of the marketing automation platforms have been doing. And you can show demos. It’s a very impressive tool.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Both our sales and marketing teams live and breathe this ideology. Why Generating Sales-Ready Leads Is a Challenge.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Ledger Bennett

MARCH 19, 2021

Any would-be revenue leader who isn’t tearing down demand era Sales and Marketing silos and building a unified Digital Revenue Team are fated to go the way of the dinosaur. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Cortex is a revenue intelligence platform.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. but there’s an online demo that seems to cover pretty much the whole product. It does depend on marketing setting up the definitions, rather than letting sales people create their own. Eloqua provides interesting graphs of activity trends.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

DealSignal

SEPTEMBER 5, 2023

This broad reach covers all industries and market segments, offering a wide pool of leads. Businesses placed greater emphasis on virtual avenues for outreach and lead generation. B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

OCTOBER 16, 2015

This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 118

Lead Ranking Marketing Automation Services Lead Generation Sales Management 118

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Nobody wants to be sold on social platforms.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Ledger Bennett

MARCH 12, 2020

As we all know, events are a significant investment from both a financial and resource point of view, and they’re critical to generating new leads through face to face interaction. Target companies will continue to need to invest in their products and services that will help them grow and transform. Other ways to generate leads.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . One week, over 10,000 marketers all in one place (well ok, two places actually). . The demo line was long, all day, all week. . Mimosas for the win.

Marketo 67

Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Vidyard

DECEMBER 16, 2013

What’s more is that the rich video library the company has established, which includes over 280 customer testimonials and product demos, now acts as an on-demand source of information. Scott also qualifies leads by setting up a video content journey. If your company is doing great things with video, we want to hear from you too!

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Thanks to platforms like YouTube and Vidyard, generating leads through your video content is an easy way to collect contact information from your potential customers when they are most engaged.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

JANUARY 13, 2021

For most marketers, there are a few questions that always come up in meetings with the C-suite that make you roll your eyes so hard you worry they’ll get stuck… . So, divide spending into variable elements (money spent on advertising, programs, tools, digital marketing, etc.) Can that be automated? Site visitors?

Allocation 26

Allocation Burn Rate Sales Qualified Leads Eloqua 26

Vidyard

NOVEMBER 14, 2016

Leveraging modern Online Video Platforms (OVPs) allows marketers to fully customize the video experience, including adding interactive elements like forms, and links to other videos or content pieces. No longer a passive asset, video must become an active marketing tool that not only drives engagement, but generates leads.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

SnapApp

JANUARY 15, 2015

For companies offering highly technical products and services, it can be challenging to create content that captivates, entertains, and sticks with their audience. Find out through a personalized demo ! Check out our latest example of a SnapApp we just can’t stop talking about around the office.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Kapost

MARCH 13, 2017

On the content side of things, we at Kapost are constantly encouraging B2B teams to focus on overcoming the chaos of ongoing content creation—encouraging teams to streamline their marketing operations and focus on quality over quantity. These are all essential strategies marketing teams must employ to thrive in the digital age.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Vidyard

NOVEMBER 18, 2016

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I Past roles at ESRI and the Activa Group gave Vandermarel a solid background in marketing automation and demand generation, but it was a chance meeting that brought him to LookBookHQ.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

DealSignal

MAY 31, 2023

If you’re not focused on the right leads, you’re losing valuable time. There are two potential sources of high-quality leads right under your nose, you just need to do a little legwork to identify them. With your ideal buyer profile in hand, see if your marketing team is able to enrich inbound leads that have come in.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Heinz Marketing

JULY 18, 2021

How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . I’ve given up many weekend days manually testing lead flow through forms, workflows, and campaigns.

Marketing Automation Services 114

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 114

Vidyard

SEPTEMBER 24, 2019

To do that, you need a video hosting service. How to Know Which Video Hosting Tool is Right for You 4. Video Hosting for Business: Which Platform is Right for You? The best video hosting software goes even further: It integrates into your existing applications to make the business run better. Contents 1. DailyMotion 5.5

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

DealSignal

JANUARY 19, 2021

If you’re not focused on the right leads, you’re losing valuable time. There are two potential sources of high-quality leads right under your nose, you just need to do a little legwork to identify them. With your ideal buyer profile in hand, see if your marketing team is able to enrich inbound leads that have come in.

Ideal Customer Profiles 64

Ideal Customer Profiles Sales Qualified Leads High Quality Lead Marketing Automation Services 64

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. You should first look at your cost-per-lead from any paid campaigns you’re running to generate the demo requests, plus the cost of the gift. Not a single person actually showed up to their demo. Any thoughts?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Envy

DECEMBER 31, 2019

However, as I wrote in a post for CIO in 2016 : “Marketing will always consider Sales to be lazy bonus-driven zealots who would sell their grandma to hit their sales target this quarter. Sales on the other hand, will always regard Marketing as money-burning idealists who like to make the company logo look pretty and deliver shabby leads.”.

Lead Ranking 95

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 95

Ledger Bennett

MARCH 31, 2020

However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. However, face to face events and conferences are a hot-bed of sales leads with cumulative touchpoints via live demos, post event drinks and knowledge sharing to nurture a sales lead towards conversion.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52