Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Contently

JANUARY 31, 2023

For example, if your company uses an email-serving platform or service provider, chances are the platform has AI-based predictive analytics to identify which recipients will open a message based on its subject, day of send, and time of send, among other factors. Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” Based on these stats, Demandbase is significantly ahead of our industry.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. Organized by Demandbase. An online follow-up to the October 2021 in-person Forum, with free registration for PRO members. On such topics as ABM, key accounts, and services management. What’s an event organizer to do?

Conference 197

Conference B2B Forrester Marketing Management 197

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

DECEMBER 9, 2020

Personalize brand experiences on digital. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. While there may be many logos you’d love to score, the truth is, only a certain percentage of them are in-market for your products or services. Take a journey stage approach.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Before that, he founded Demandbase and practically invented the ABM technology category. That’s plenty, but far from all.

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. But is ABM the right approach for your business?

Account Based Marketing 114

Account Based Marketing Spending B2B Marketing ABM 114

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. From there you can glean how your own technology-based product or service can complement those technologies. Deliver tightly personalized marketing messages.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

NOVEMBER 14, 2023

By fostering a deep alignment between marketing and sales teams, ABM enables businesses to approach their target accounts with the precision and personalization that today’s competitive landscape demands. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology. All rights reserved.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Valasys

AUGUST 9, 2023

AI doesn’t just understand these needs; it anticipates them, paving the way for personalized journeys that forge deep connections. AI-driven automated buyer journeys are more than a trend; they’re the cornerstone of success in a world where personalization isn’t just appreciated – it’s expected.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Personalization Gone are the days of one-size-fits-all advertising. Consumers expect personalized experiences that speak to their individual needs and interests. That’s why it’s crucial to incorporate personalization into your ad strategy.

ROI 71

ROI Ads Allocation DemandBase 71

DemandBase

AUGUST 21, 2020

Personalization wins every time. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. In a recent test, we found that personalization (often with trending intent) increased email open rates from 29 percent to 53 percent and replies from 4.5

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. For us, and Demandbase, we sell to sales and marketing teams.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Engagio

MAY 19, 2021

How can brands harness the revolution of data, personalization, and experiential marketing to elevate their strategies and deliver for their customers in profound new ways? We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

DemandBase

MAY 15, 2020

B2C marketing budgets typically have large allocations dedicated to digital, streaming services, TV, mobile, and other broad reach channels. Healthcare and financial services companies acted the fastest, with nearly 30 percent of advertisers in these industries changing their ad creative and content to address the COVID-19 crisis.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

SalesIntel

APRIL 19, 2024

However, some users find its data outdated because it lacks phone verification and on-demand services. Demandbase provides insights into contacts, company details, and buying signals. Personalized outreach by being able to analyze prospects’ tech stacks and the ability to tailor messages accordingly.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

OCTOBER 1, 2021

At Demandbase, we recognize the challenges faced by many of today’s ABM teams and what they need to do or change to be successful. And to help you squeeze the most out of the proverbial lemon that is your account-based strategy, we offer three levels of Professional Services Support. Three levels of support. Need more support?

Account Based Marketing 71

Account Based Marketing Paid Search Agency ABM DemandBase 71

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Or maybe it just positions you as a thoughtful leader during difficult times. It’s that simple. Double-down on digital.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Not everyone who shows interest in your product or service can be an MQL. Phase 2: Walk.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Competition in the B2B field is accelerated significantly with the rapid growth of companies presenting solutions and offering better services.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

FunnelEnvy

MARCH 16, 2020

This approach to personalization is an investment that goes beyond just the vendor costs and we’ve seen a lot of campaigns where the return did not materialize. Personalization over email is useful because it helps the recipient understand that it’s not a mass-emailing robot on the other end and that the message has been tailored to them.

Traffic 57

Traffic Effectiveness Marketing Websites Personalization 57

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

DemandBase

MARCH 30, 2020

From the key building blocks like account identification and selection, content personalization, identifying the business roles and personas in the market for your services to the actual communication of your message programmatically via a DSP built from the ground up to deliver ABM outcomes. Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Marketing Insider Group

JULY 1, 2020

In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams. And, she proved how it impacted P&G personally. According to CSO Insights, 54.9%

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. ABM gives the sales team fewer leads to work with. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

PathFactory

JUNE 29, 2023

Stage 2 | Operational Stage What it looks like: “We can see that our customers get a lot of value out of our content, but how can we personalize their experience?” Using AI-driven content generation to deliver the right content to each person when they’re searching for it. Our customers are actively enabling and self-educating.

Practices 52

Practices Best Practices DemandBase Outreach 52

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

JANUARY 21, 2022

ABM enables marketers to focus their efforts on accounts with the greatest ROI potential through insightful and personalized marketing programs. Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Hubspot

MAY 8, 2020

So, when you're looking for software, make sure you choose one that is full-service and has ample tools to support the functions of marketing and sales. HubSpot's software helps you identify challenges of prospects so you can personalize specific marketing messages to attract them. Demandbase. Price : Contact for pricing.

Account Based Marketing 95

Account Based Marketing Work Management Marketing Management Budget Programs 95

DemandBase

MAY 12, 2020

Webinars are an opportunity to innovate with prioritization, personas, personalization, intention, and engagement—we call this P 3.I.E. at Demandbase—all parts of an effective Account-Based Marketing strategy. Check out our Tips and Trips for Every Marketing Role to understand how we do it at Demandbase. Lean in on intent.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. This far into an unprecedented global pandemic, we’ve all made significant personal and professional changes. Content personalization. 2) Form a hypothesis and test it.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Scoop.it

SEPTEMBER 14, 2023

This information can help you improve your own customer service. Remember, customers are over five times more likely to recommend your business after good customer service. You can also use marketing intelligence tools like BrandWatch, Tableau, and Demandbase to gather data on customer preferences and behavior.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86