Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Martech

MAY 2, 2024

Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase’s 150 million active contact profiles.

Ideal Customer Profiles 75

Ideal Customer Profiles Buy Marketing Automation Services Work Management 75

Engagio

NOVEMBER 17, 2022

The post In the lab with DB: Launch, Measure, and Optimize Next-Level Advertising COPY appeared first on Demandbase.

Advertisements 62

Advertisements Advertising DemandBase Optimization 62

Engagio

OCTOBER 5, 2022

The post In the lab with DB: Launch, Measure, and Optimize Next-Level Advertising appeared first on Demandbase.

Advertisements 62

Advertisements Advertising DemandBase Optimization 62

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Lead database cleaning and creation Most accurate Up-to-date data available Now with Demandbase intent data layering.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

SEPTEMBER 29, 2023

Enhanced Analytics : Automated systems provide detailed metrics on email performance, enabling continuous optimization. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Personalization with Demandbase. Note: Finding accounts in-market for your product is a key part of a personalization strategy.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. The most straightforward application of AI for optimizing the customer experience is content personalization.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

APRIL 12, 2024

Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline. But that’s not the only reason to focus on customer retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

NOVEMBER 1, 2023

It’s about optimization – leveraging relevant data to drive insights and actions around, for example, how many reps to hire, where to place those reps for optimal sales coverage, what technology tools those reps need to succeed, and how to incentivize reps to meet their targets.

DemandBase 62

DemandBase Optimization Relevance Examples 62

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

FEBRUARY 15, 2024

Managing time reigns queen Much like AE life, CEO life requires you to optimize every minute of the day. We also asked Demandbase CEO Gabe Rogol the most important lessons that he learned from his journey from sales roles to CEO. The post AE to CEO: The Journey appeared first on Demandbase. Time is precious and finite.

DemandBase 62

DemandBase CPA Cost per Acquisition Communities 62

Engagio

JANUARY 30, 2024

Optimizing Sales Strategies: Sales teams can use clustering to identify which customer segments are most likely to respond to specific sales tactics or which products are often purchased together. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.)

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Companies that use a MAS for which you have an optimized integration can get a score of 100. But it can be easily done in the Demandbase One ABM Platform. Let your AI do the work.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

DECEMBER 9, 2020

As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. That’s music to our ears at Demandbase. Take a journey stage approach. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. The truth is, we all are still learning, iterating, and optimizing.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Moving the Needle.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

OCTOBER 11, 2023

Key Capabilities to Look for Forrester defines B2B marketing and sales data providers as: Solutions that offer comprehensive data, insights, and data management services to optimize marketing and sales efficiency and effectiveness. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Martech

OCTOBER 27, 2023

We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. But he also sounded a note of optimism: “The B2B sector has always found solutions in privacy friendly approaches.” He saw virtue in a limited use of IP protection. ” Why we care.

Account Based Marketing 120

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 120

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

DemandBase

MARCH 30, 2020

If you’ve ever studied Economics 101 you’ll probably remember Adam Smith’s analogy of how many inputs and different skill sets went into the optimal production of a simple 18th-century pin. Nor are we optimizing to those consumer outcomes like clicks, likes, etc. Optimizing to the wrong, usually short-term, KPIs like CTR.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Join Demandbase leaders, CEO Gabe Rogol and CMO Peter Isaacson, as they kick off the ABM Innovation Tour with some deep insights, fresh intel, and provocative projections for the future of B2B marketing.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

MARCH 16, 2020

I’m not chasing clicks or optimizing CPMs. When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Account-Based Marketing has entirely changed what I do. ADVERTISING.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Engagio

DECEMBER 2, 2022

Join Demandbase’s Tara Quehl, Product Marketing Director, Financial Services, and Stephenie Springer, Director of Product & User Experience, dive into how to optimize data to increase revenue at your organization. The post Conquer Your Data And Drive Growth Through The Roof appeared first on Demandbase.

DemandBase 48

DemandBase Optimization Organization Service 48

DemandBase

JUNE 9, 2020

Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification. The curriculum is designed to provide insight and actionable plans to: Optimize marketing programs. Mind-blowing. Ready to Dive In?

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Engagio

JANUARY 20, 2024

.” GTM Strategy – The Balancing Act Get ready to learn valuable marketing strategies from Neil Dowling, the CMO of WritePoint, who shares his expertise on navigating economic uncertainty with confidence and optimism. She also discusses building an AI chatbot and how it accelerates a customer’s purchase process.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

NOVEMBER 15, 2022

During this session of the Campaign Optimization series, join Tenessa Lochner to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey. The post How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experience appeared first on Demandbase.

DemandBase 48

DemandBase B2B Marketing Marketing Strategy Marketing & Strategy 48

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86