DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Biznology

MARCH 7, 2019

But other events have emerged, too, to support marketers seeking information on martech, data, personalization, ecommerce, social media and other challenging topics. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. April 29-May 1, Chicago, B2B Online. March 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Social media exploded with thousands of posts about the difficulties of prospecting and the challenges of doing sales development from home. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. We weren’t alone.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

DemandBase

APRIL 20, 2020

Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around. The post ABM Certification: It’s on the House appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

Only B2B

FEBRUARY 6, 2024

It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. They offer insights into website visits, search queries, social media activity, and more. But before that, let’s understand what intent data is: Understanding B2B Intent Data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Scoop.it

SEPTEMBER 14, 2023

It also helps to attend trade shows and follow industry experts on social media. You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. If you can, give them an incentive like a discount for answering your online surveys in the first place.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Whether it’s training on a new technology or other tools, taking an online course, or simply making time to be part of a learning community to develop skills, this is a perfect moment.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClickZ

NOVEMBER 19, 2020

30-second summary: Using internal and external data pulled through online conversations and technology such as artificial intelligence can help fuel the “question and research” phase of a company’s scientific approach to marketing strategies. Real-time insights and analytics on social media, customer experience, and customer sentiment.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

The Point

MAY 16, 2015

New technologies, notably predictive analytics (from companies like Leadspace ) and targeted online advertising ( Choozle , Demandbase ), now make it possible to 1) more accurately identify a company’s most likely buyers, and then 2) engage with those prospective customers in more proactive, targeted, and personalized campaigns.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Digital B2B Marketing

JANUARY 22, 2013

Data is reinventing the online advertising market. Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. However, the problem with online data is it is inherently dirty. Here are three steps that will guide both media and creative.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Make the most of your CRM, paid media channels and ABM platforms by layering in downstream intent data to better segment your target audience. It’s not just industry tactics and technologies that are changing.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Digital B2B Marketing

MARCH 25, 2013

Providers: Vibrant Media, Kontera. Data is one of the keys to modern online advertising, take full advantage of the audience data you already have in house. Providers: Bizo, Demandbase, Neustar. What online advertising opportunities do you see B2B marketers missing today? Providers: Simpli.fi, Chango, Fetchback.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

DemandBase

JUNE 10, 2020

In the mad rush to move online, many brands are overwhelming a few channels. Paid media is hot right now. Paid media is hot right now. Right now is a big time for paid media. One of our clients doubled their media plans,” shares Angelo Campano, SVP of Point of Care Marketing at Ogilvy Health.

Planning 52

Planning DemandBase Digital Transformation Paid Search Agency 52

Martech

SEPTEMBER 24, 2021

Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Data can be sourced from social media forums and job boards, as well as competitive intelligence and/or web scraping firms. What ABM tools do. Account targeting. ABM reporting.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SmartBug Media

MARCH 19, 2021

SmartBug Media®. Granted, I may be a little biased by mentioning The Intelligent Inbound Blog by SmartBug Media, but with contributions from some of the most intelligent and hard-working marketers and creatives I know, I couldn’t leave it out of my list. Demandbase. Social Media Examiner. Social Media Today.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

DECEMBER 23, 2022

What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Demandbase. Demandbase is an account-based marketing (ABM) solution that offers a suite of intelligence solutions. Here are some of the data and insights you can access from Demandbase: Company data.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Onalytica B2B

JULY 15, 2015

Compared to content marketing we see less volume, and a less mature discussion (to illustrate: the volume of the online content marketing discussion tripled in less than a year! ). Demandbase. Demandbase. Social Media Today. Online Influence. Act-On Software, Inc. CopywriterTO. Rachel Foster. JasonMillerCA.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

NuSpark Consulting

DECEMBER 18, 2011

The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. DemandBase has a similar structure. Well, a number of things.

Lead Generation 100

Lead Generation Reachforce Lead Ranking Lead Scoring 100

DemandBase

JULY 17, 2019

They need PROACTIVE word of mouth, which we define at Convince & Convert as: When your customer introduces or inserts your product or service into a topically unrelated offline conversation, online exchange, or similar. You want the customers to be compelled to tell the story! Very talkable, and very Instagrammable.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Metadata

MARCH 25, 2021

We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. This, unfortunately, left us paying incredibly high cost-per-clicks (CPCs) because of the targeting parameters I knew we needed to work within.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Valasys

MAY 27, 2019

According to a study by Forrester, 74% of buyers conduct more than half of their business research online, yet 89.5% According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers. We at, Valasys Media, help our customers with ABM services & inbound marketing. This is a difficult task.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

NuSpark Consulting

JANUARY 12, 2012

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Pages 100

Landing Pages Conversion Rate Conversion Optimization 100

Metadata

MARCH 26, 2021

We had a good understanding of what our ideal customer profile (ICP) looked like, and the places they hung out online. This, unfortunately, left us paying incredibly high cost-per-clicks (CPCs) because of the targeting parameters I knew we needed to work within.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Circle Studio

NOVEMBER 8, 2018

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Managing social media has become a staple of modern marketing duties.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Here’s the link to the digital media research tools. Social Media. In the old days, we had a phone.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

SnapApp

JULY 11, 2017

They educate themselves – thoroughly – online before even thinking about making a purchase. And then they make that purchase online, too. . Source: Demandbase. . Social media, online forums, review sites, even company intranets are connecting your buyers together. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SWZD

SEPTEMBER 2, 2019

When we asked if there were particular books that taught him a lot about marketing and demand generation, he said that he learned from the great content that is available online, including e-books from vendors. They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase. Social Media.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Biznology

NOVEMBER 4, 2019

A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. Organized by Demandbase, at Pier 27, and followed by certification courses on day 2 at the Hyatt Regency. April 20-22, Chicago, B2B Online. If you’re not already a member of their US online community, suggest you sign up.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Webbiquity

JUNE 17, 2014

but only 31% measure it against revenue”), and developing individual strategies for each social media platform. The Myth of the Infinite Selling Universe by DemandBase. How To Do It Right: Demand Generation by Forbes. B2B Marketing Trends That Will Shape Your Strategy by Anders Pink.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52