Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

DemandBase 105

DemandBase Advertisements Advertising Marketing Management 105

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Full Circle Insights

SEPTEMBER 12, 2022

A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Download eBook.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Look for a CRM that enables strong integrations to ABM-specific tools to customize your strategy.".

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Engagio

JULY 20, 2023

With Demandbase report capabilities, you can set your CMO (and yourself) up for success by defining reporting requirements and intervals upfront. And, with Demandbase table visualizers, you can report on any account list graphically in seconds. Intent can support your SEO Strategy as well as your social media and blog topics.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Oktopost

NOVEMBER 4, 2021

Vice President of EMEA, Paul Gibson, of Demandbase, takes the hot seat. Listen to the podcast: For more thought leadership on account-based marketing (ABM) and account-based experience (ABX) subscribe to our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube.

Account Based Marketing 62

Account Based Marketing ABM DemandBase B2B Thought Leadership 62

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? First, let’s consider the evolution of digital media spend. We focus on the measurable but gradual insights such as lift and engagement at the account level that validate our campaign strategies in moving our target audiences closer to the desired outcome.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Mark your calendars for the ABM Innovation Tour ! A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

SEPTEMBER 8, 2021

Inbound and account-based marketing have forever changed the way that we do business. These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

DemandBase

FEBRUARY 11, 2020

If you’re like me and are brand new to ABM or even the marketing world in general, it can all seem a bit confusing. These courses break down what ABM is, how it can be useful and ways to implement ABM in your company. So, let me break it down to the key takeaways from my lessons in ABM. Key Gains of ABM Strategy.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Valasys

AUGUST 9, 2023

Welcome to the dawn of AI-Driven Account-Based Marketing, where the fusion of artificial intelligence and strategic precision propels your campaigns into uncharted realms of success through automating Account-Based Marketing using AI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Personalization 52

Valasys

MAY 27, 2019

Account Based Marketing is a practice wherein, the potential customers (which comprise of all the decision makers within a target company) are segmented primarily on the basis of their technographic & firmographic data & deliver highly personalized experiences, based on the awareness of their accounts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Engagio

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Engagio

MAY 3, 2021

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. All four capabilities will be available in the Demandbase One B2B Go-To-Market Suite.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Dig deeper: 15 cutting-edge tools every B2B marketer should know What’s next? Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Campaigns 106

Campaigns Account Based Marketing B2B DemandBase 106

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

APRIL 20, 2020

Brady-Bunch-style video conversations now dominate our professional lives, while social media is flooded with rediscovered hobbies, new work habits, and tales of our private battles to turn this health crisis around. Double-Down on Your Marketing Skills. Get ABM Certified for Free. Fresh ABM Certification Content.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52

DemandBase

NOVEMBER 5, 2020

Right then, I knew that B2B marketing automation was heading towards a seismic shift. In my mind’s eye, I could see what would come next: a B2B marketing platform built for the way marketers and sellers actually go to market with ABM. How are they responding to marketing programs?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to share their expertise on various ABM-related topics from customer insight and innovation in Ai to sales enablement and content creation. Read on to find out some takeaways from each session.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

DemandBase

FEBRUARY 21, 2019

What do you do when you and two colleagues have practiced Account-Based Marketing (ABM) for a combined 25+ years, participated in 1000+ customer and 2000+ prospect meetings, conducted 100+ ABM workshops and certified over 3000 ABM Experts, delivered hundreds of industry presentations, and are looking for something to do on our weekends?

Account Based Marketing 67

Account Based Marketing ABM DemandBase Top of Funnel 67

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

SmartBug Media

APRIL 4, 2022

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. If you’ve been wanting to perfect your account-based marketing (ABM) or give it a try for the first time, intent data is important—and 6sense can help. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

MARCH 4, 2019

Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. This only becomes more true with the rise of digital technology and ABM.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. This is where account-based marketing comes into play. Your “Expansion Pack”.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Business Brainz

JULY 11, 2021

No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

SmartBug Media

JUNE 24, 2020

Deciding where to invest your business’s media dollars is never easy. Now, in the middle of a health and financial crisis, it’s harder than ever to choose the right paid media investments. Wondering which paid media channels are poised to help you attract more business during the current crisis ? ABM Platforms.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. This activity includes searches and research across websites and social media (yours and your competitors’). What does predictive analytics say about my best accounts?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Only B2B

FEBRUARY 6, 2024

They offer insights into website visits, search queries, social media activity, and more. Social Media Listening: Utilize social media monitoring tools to identify companies and individuals discussing topics related to your offerings. Budget and ROI Measurement: ROI remains the most challenging aspect for B2B marketers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

JANUARY 20, 2024

” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising. ” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122