Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Engagio

JULY 31, 2017

The role of intent data in Account Based Marketing . Intent data is any time-based information that give you clues about individuals’ and organizations’ interests and impending purchases. Broadly speaking, there are two type of intent data. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Engagio

SEPTEMBER 29, 2023

Flexibility : SDRs can strike a balance between manual channels (customized emails, phone calls, social media) and automated channels (drip sequences). A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

DemandBase

NOVEMBER 5, 2020

You may have guessed by now that I’m talking about our new Demandbase ABM Platform. From the day I founded Engagio, to the day I realized that Demandbase was the perfect partner to accelerate our vision, I’ve been working tirelessly to create a next-generation marketing automation platform for B2B. . What are they doing on the web?

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Adobe Experience Cloud Blog

JANUARY 23, 2017

One method that continues to pique interest is intent data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, we get asked many questions about how to best leverage intent data. How to Use Intent Data.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. The alerts occur in real-time as the user is typing.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Enricher Enricher is a flexible and customizable data enrichment tool that offers various data points, including emails, phone numbers, social media profiles, and company information. This tool sources data from public records, social media, and internal sources and can process large datasets efficiently.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JANUARY 20, 2024

” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising. Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Hubspot

DECEMBER 23, 2022

What we love: LinkedIn Sales Navigator has the ability to tap the most important social media platform for B2B businesses. Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers.

Enterprise Management 75

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 75

ClickZ

NOVEMBER 19, 2020

Artificial intelligence (AI)-based crisis modeling and predictive analytics use real-time data modeling to create a more accurate picture of what to expect in the future. Real-time insights and analytics on social media, customer experience, and customer sentiment. Data builds on data, and your models only get better over time.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Heinz Marketing

SEPTEMBER 30, 2022

Think social media—paid and organic, Vidyard for interactive video creation, direct mail solutions like Sendoso or PFL, YouTube, Email Marketing, etc. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. These tools help you capture the attention of prospects.

Ideal Customer Profiles 119

Ideal Customer Profiles Work Management Planning Marketing Automation Services 119

Martech

SEPTEMBER 24, 2021

Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. For high-tech companies, technographic data is vital because it can highlight accounts that already have complementary technologies installed or rule out accounts that use incompatible systems.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Paid Content 122

Hubspot

MAY 8, 2020

You can also use Marketing Hub tools, such as ads, web pages, and social media posts, to market to your customers and make your campaign successful. Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Price : Contact for pricing. Price : Contact for pricing. Image Source.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Customer Experience Matrix

OCTOBER 15, 2015

These were typically sourced from public information such as Web sites, job postings, and social media. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. According to the latest research report Moving to ABM Maturity: 2019 ABM Benchmark Study, by ITSMA and ABM Leadership Alliance (of which Demandbase is a founding member), 21% of the respondents expect an increase in their current ABM budgets.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Unbound B2B

FEBRUARY 6, 2023

If you power your account-based marketing strategy with intent data , you can generate higher ROI for your marketing initiatives. GumGum GumGum , a media company based in the US, came up with a creative approach to reach out to the fast-food giant McDonald’s. How will you help them move down the sales funnel?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Metadata

MARCH 25, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Valasys

MAY 27, 2019

Inbound Marketing, on the other hand, also focuses on identifying & targeting a buyer persona through multiple channels which include different websites & social media platforms (Source: SiriusDecisisons) but it has a wider scope than ABM. According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. Buyers were found to be doing a lot of self-research checking various sources like forums, social media, webinars and online events to learn about the service or product they were trying to purchase.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

DemandBase 72

DemandBase Account Based Marketing Top of Funnel Demand Generation 72

TrustRadius Marketing

MAY 31, 2022

Competitor analysis tools can even show you how much traffic your rivals are generating, and what’s trending on social media. Buyer sentiment around product features has become easier to identify, either through search data, social media, or review sites. Demandbase Sales Intelligence Cloud (formerly InsideView).

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

Engagio

NOVEMBER 11, 2020

And that’s why I’m so excited that today we are releasing Demandbase One , which combines the best of Demandbase and Engagio into a single, no-limits B2B solution for modern marketers. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Best practices for executing ABM campaigns include aligning sales and marketing teams, using data-driven insights and personalizing your messaging.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. ” To Engagio, to Demandbase. What’s Next?! I ask Jon how do we get beyond ABM?

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Engagio

FEBRUARY 25, 2021

Seventy-five percent of technology buyers use more than three channels during product research, which can involve as many as 36 touchpoints, six contacts, and numerous types of account data spread across them, including: Firmographics (country, industry, revenue, number of employees, social media presence).

Lead Ranking 117

Lead Ranking Ideal Customer Profiles Lead Scoring DemandBase 117

The ABM Agency

MARCH 26, 2021

Intent Data Provider. Intent data allows you to sidestep this conundrum entirely, revealing what exactly prospects are searching for and what content they’re consuming—on both your site and third parties. . Read more about the two types of intent data here. Examples: Terminus , Demandbase , 6Sense.

Account Based Marketing 98

Account Based Marketing ABM Marketing Automation Services Work Management 98

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

SalesIntel

AUGUST 16, 2023

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver , and visitor identification tool – VisitorIntel.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

The ABM Agency

FEBRUARY 16, 2021

Identifying your target account list and key decision-makers: There are different ways to identify your initial target account list and those with the buying power within the account—including proximity research, analyzing the market, social media, and taking a deep dive into the information already in your CRM or ERP. .

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52

Full Circle Insights

JANUARY 24, 2023

Bombora’s Company Surge ® Intent data tells users which businesses are researching the products and services they and their competitors sell. Without integrated Intent data inside the CRM, B2B marketers often struggle with scattered data, impeding their ability to measure ABM program impact.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

Martech

APRIL 15, 2022

According to a study by Litmus, four out of five marketers find email marketing more essential to their operations than social media marketing. Email marketing gives you direct access to buyers without relying on any intermediate party, as is the case with search and social media. Social media marketing.

Marketing AI 120

Marketing AI Marketing Automation Services Account Based Marketing B2B Marketing 120