Heinz Marketing

FEBRUARY 20, 2019

And while there may not be a silver bullet to solve all of our engagement woes, there is tactic that can, at the very least, help to point us in the right direction — webinars. Over one-third (38%) considering webinars to be ‘critical’ to their digital communications. Clearly, webinars possess a lot of value.

Webinar Metrics 58

Webinar Metrics Top of Funnel Digital Marketing Funnels Advertising Funnels 58

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

DemandBase

JANUARY 27, 2020

So what should your sales team do with the (often overlooked) warm account leads? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? He noticed someone on the account was looking at content had been visiting content about an upcoming webinar. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Martech

DECEMBER 9, 2021

But performance is still measured in terms of qualified leads. Successful engagement metrics, in my mind, would include things like time spent with relevant content, white paper downloads, attendance at webinars and level of participation. Brewster Stanislaw joins Demandbase as Chief Product Officer. There’s a disconnect here.

CPO 109

CPO DemandBase CMO Sales Qualified Leads 109

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Let’s dive in. 6 Tips for Unifying Sales and Marketing.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

PathFactory

JULY 8, 2019

In fact, I invite you to stare at the feeble webinar landing pages below. Yes, it’s not as terrible as the typical before picture of an Invisalign ad but here are two major mistakes: It’s not immediately clear what the webinar is about. But I do have data that shows great webinar topics can boost attendees by a factor of 12.2x.

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

DemandBase

AUGUST 10, 2020

All (digital) roads lead to ABM. It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. So let’s double down.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

markempa

MAY 7, 2009

So how do adjust your lead generation tactics, your marketing messaging and sales presentations to address risk?  The panelists I’ll be joining on the webinar include: Gord Hotchkiss (presenter) - President and CEO, Enquiro. Chris Golec - Founder and CEO, Demandbase. Register now for the webinar.

Webinar Metrics 120

Webinar Metrics B2B Thought Leadership DemandBase Marketing & Strategy 120

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Intent is the new lead. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase. After all, so many activities are off the table. Summer concerts?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. We have a saying at Demandbase that intent is the new lead , as explained by our VP of Sales Development, Jay Tuel, in his recent webinar. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. We plan all year for this event and make sure we forecast for it in our quarterly plans. ALWAYS GO BACK TO THE GOAL.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Take each lead’s activity and identify which account he or she should be part of.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

AUGUST 23, 2021

Thought leadership isn’t about cranking out more blog posts or pushing yet another generic webinar, hoping to generate more leads. The post It’s Not Just Demand Generation – It’s Brand Generation appeared first on Account-Based Marketing – Demandbase. Quality over quantity. True expert advice.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

PathFactory

JUNE 29, 2023

Best practices to implement: Training your sales team to take action on leads in near real-times Pulling detailed engagement analytics for your commonly-used assets across campaigns and 3rd party sites. Providing interactive educational content and webinar experiences to provide more engaging and effective training.

Practices 52

Practices Best Practices DemandBase Outreach 52

Marketing Insider Group

MAY 26, 2020

For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. They’re pushing out e-books, webinars, email drips and information to drive metrics vs. creating experiences.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. Being a visual learner, this was the best way for me to understand quality versus quantity of leads.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. Not to mention paid healthcare , free lunches, and a U2 themed meeting room. All others must bring data”.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Full Circle Insights

SEPTEMBER 22, 2022

In the mid-2000s, marketers began using the original demand waterfall framework to gain insight on marketing’s performance in terms of leads at the top of the funnel, marketing-qualified leads (MQLs), sales-accepted leads (SALs) and closed/won business. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Only B2B

JANUARY 9, 2023

You could organise a webinar just for marketing custom kayak businesses. A live event that takes place in person is superior to a webinar. Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. Must Read: A Brief Guide to Generate Leads Using ABM Content Syndication. Live Events.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

The ABM Agency

FEBRUARY 27, 2024

Watch our full ABM Maturity Model Webinar The Modular Path to ABM Maturity: ABM is not a one-size-fits-all strategy. Mid Stage: Building Momentum As organizations progress, they often adopt ABM orchestration platforms such as Demandbase or 6sense, signifying a move towards more integrated and automated ABM strategies.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

APRIL 3, 2019

67 percent listed higher quality leads/opportunities. Check out our webinar, “ The State of Artificial Intelligence (AI) in B2B Marketing ” on Wednesday, April 24, 2019 at 9 a.m. The post 5 Key Findings on the State of Artificial Intelligence in B2B Marketing appeared first on Account-Based Marketing – Demandbase. PT/12:00 p.m.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

DemandBase

APRIL 27, 2020

Sign up to this webinar Webinar April 30, 2020. Director, Channel and Partner Marketing, Demandbase. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities. SDRs need to be trained to lead with insight. Partner Marketing. Christine Farrier, Sr. How do I ABM?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

DemandBase

APRIL 9, 2019

In comparison to the general population, you see they are very engaged—they’re watching your videos, they’re visiting all the right pages—and they have a high conversion rate, downloading eBooks and registering for webinars. appeared first on Account-Based Marketing – Demandbase. It’s time for the relaunch. What it takes. Start here.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Lattice

JANUARY 6, 2016

Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. If you’re trying to decide where to host events such as roadshows or prospect breakfasts, considering using your lead score to build a “heat map” of where your highest leads are located.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. Personally, I avoid putting accurate information onto a form since I know it’ll just lead to unwanted emails and phone calls.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

DemandBase

SEPTEMBER 25, 2018

Two key trends B2B advertisers should be considering: It’s time to admit the painful reality: Leads are the wrong metric. Most advertisers know that digital advertising is not the most efficient channel for lead generation.

Advertisements 58

Advertisements Advertising Trends Demand Generation 58

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Figure 2: Get a 360-degree view of your contacts and accounts.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Randy Frisch.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

Strategic-IC

DECEMBER 22, 2017

This post explores how to develop a truly customer-centric strategy with inbound to ABM; where inbound works to generate relevant leads and create a nurture pool of opportunities, which you can then use to identify high-value, high propensity accounts for ABM. Why ABM Is The B2B Strategy Of 2017.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Rev

MAY 21, 2018

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. What about if you read about how to do better lead scoring?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. But most of all, it’s a huge day for our customers.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Content4Demand

OCTOBER 6, 2021

Marketing will take the lead to create and launch digitally rich and value-based journeys across the entire customer lifecycle. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io While direct sales teams will still play an important role, revenue organizations will operate in a hybrid model.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

DemandBase

SEPTEMBER 6, 2019

Increasingly, you are responsible for filling the sales pipeline directly leading to ROI. It explains how simple content modifications and more relevant measurement leads to increased ROI. Join our ABM Masterclass webinar on engagement. Why this eBook will enhance your marketing superstar power. Ready to download this eBook?

Account Based Marketing 40

Account Based Marketing Top of Funnel B2B Thought Leadership ABM 40