6 Tips to Unify Sales and Marketing: Nail Your B2B Go-to-Market
DemandBase
AUGUST 21, 2020
Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Instead of waiting for form fill leads that don’t convert, Sales and Marketing can work together to focus on intent signals that surface key target accounts. Let’s dive in. 6 Tips for Unifying Sales and Marketing.
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