Engagio

SEPTEMBER 29, 2023

Ideally, the information should be personalized to their interests, based on where they are in the journey, their persona, and the other content they’ve interacted with. The unique advantages of SDRs owning nurturing include: Human Touch : There’s an authenticity to human interaction.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

NOVEMBER 9, 2022

A high-quality, live interaction will always be the most powerful way to initiate a discussion, deepen a relationship, or accelerate a deal. The post Here’s How to Engage ABM Accounts With Live and Virtual Events appeared first on Demandbase. That’s why events are ideal for ABM and ABX!

Account Based Marketing 127

Account Based Marketing ABM DemandBase High Quality Lead 127

Engagio

APRIL 12, 2024

10 customer retention strategies Keeping current customers requires strategic initiatives beyond “transactional interactions.” Consistent, meaningful interactions lead to a deeper understanding of your customers’ evolving business challenges and objectives. So how do you retain customers? Here are a few (10) ways.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. Digital abilities to personalize your interactions with buyers will only increase. Where intent signals are set, content developed, and buyer interaction is designed not solely on the basis of what is good for marketing.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. He frequently interacts with his followers and posts useful tips and tools for all your content marketing needs. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Only B2B

OCTOBER 13, 2021

Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution. This shortens the time it takes to locate suitable consumers.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

DemandBase

JANUARY 27, 2020

How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? After six months of inactivity, Collin, the Sales Development Rep assigned to the account received notification from the Demandbase Conversion Solution that account engagement was trending onsite. Capitalizing on Anonymous Intent.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

AUGUST 21, 2020

The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Still true, but let’s extend that concept to every interaction along the buyer’s journey. At Demandbase, we strive in many ways to ensure that we meet the high standard of Sales and Marketing unification.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

MAY 19, 2021

She’s at the forefront of innovating how companies engage and interact with their customers. We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. At Demandbase, we’re excited to help usher this evolution through our transformative new solution.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 12, 2021

These minutes should cover not only when they respond to your marketing programs but also when people interact socially, use your product, and talk with the Sales team. By combining these interactions at the individual and account levels, we get a good proxy for engagement. This is the hardest but one of the most valuable sources.).

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

AUGUST 27, 2021

A play is a series of orchestrated interactions (both human and automated) across departments and channels. The “play” is the perfect metaphor for orchestration since it reflects the fact that there are multiple people at the target account, and multiple people at your company working together to interact with the account.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. We’re experiencing a sudden vacuum of in-person interaction, which everyone is struggling to fill with virtual bonhomie. Account-Based Marketing.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

JULY 27, 2021

The uses mentioned above are no stranger to Demandbase. Demandbase uses predictive analytics to help companies with Fit, Intent, Relationships, Engagement — or FIRE — to identify key accounts by scoring them using our proprietary models. The B2B world needs this as much as B2C, and Demandbase can help transform your team.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Martech

OCTOBER 8, 2021

The new additions to the list are Demandbase, 6Sense, RollWorks and Triblio. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic.

Account Based Marketing 106

Account Based Marketing ABM Ideal Customer Profiles Profiling 106

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. I don’t just mean the channel (although Zoom is blowing up), I mean how we’re interacting with each other, having empathy, and understanding weird situations.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

DemandBase

MARCH 31, 2020

And as Chief People Officer at Demandbase, I’ve always felt that our amazing culture has been formed in large part by the personal connection that we get being physically together. All of these initiatives have resulted in more frequent, more fun, and more creative interactions for our team.

DemandBase 82

DemandBase Work Management Communities Account Based Marketing 82

Engagio

JANUARY 20, 2024

He discusses new types of interactive and shoppable ad experiences only possible through streaming. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts. “We saw something really interesting. .”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” These interactions, including account-based standups , ensure that everyone is on the same page, and they provide opportunities for real-time adjustments to strategies. The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MARCH 12, 2020

A genuine connection and focus on the overall business value need to be at the core of interactions. Besides the hot line up of ABM sessions from SAP, RingCentral, SiriusDecisions, and Demandbase —there was chatter of it everywhere. Demandbase even held an Advanced ABM Certification Workshop the day after the conference.

B2B Marketing 52

B2B Marketing Account Based Marketing DemandBase Peer-to-peer 52

Content4Demand

MAY 19, 2020

Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre ( Terminus ), Brandon Redlinger ( Engagio ), Tyler Lessard ( Vidyard ), Mark Bornstein ( ON24 ), Andrew Mahr ( Triblio ), Peter Isaacson ( Demandbase ) and Alicia Esposito (Content4Demand). Connecting With Context. A Simple ABM Game Plan.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

KoMarketing Associates

JANUARY 12, 2017

Thirty-six percent claim most company emails are spam, and just four percent said they were interactive. A survey conducted by Demandbase and Wakefield Research at the end of 2016 revealed that 80 percent of B2B marketers believed AI would revolutionize marketing within the next five years. The Use of AI in B2B Marketing.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

Modern B2B

AUGUST 14, 2023

From merging vast troves of data to harnessing predictive analysis, and from crafting hyper-personalised customer journeys to automating early brand interactions – the array of choices seems endless, with platforms innovating at different paces and product quality varying.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. Account targeting and interaction management/orchestration: Does the tool help identify target accounts? Click here to download!

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

PathFactory

JUNE 29, 2023

Best practices to implement: Tracking and reporting on assets and prioritizing account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase , other). Providing interactive educational content and webinar experiences to provide more engaging and effective training.

Practices 52

Practices Best Practices DemandBase Outreach 52

Modern B2B

AUGUST 2, 2023

Many of our clients use Demandbase or 6sense, and many of the features are well known, particularly for targeting by account. By showing different ads at different stages of the user’s interaction with your brand, you can deliver personalised messages that resonate with their interests or intent.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Lattice

MARCH 22, 2016

For example: Demandbase targets 3,000 accounts as part of their program. I was fortunate to have hosted Sangram Vajre, CMO and Co-Founder of Terminus and Peter Isaacson, CMO of Demandbase last week in a webinar about how you can scale account-based marketing. Dell targets tens of thousands of customers to drive cross-sell/up-sell.

Account Based Marketing 100

Account Based Marketing DemandBase SMB ABM 100