ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Guess what, marketers?

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Customer Experience Matrix

OCTOBER 29, 2015

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Most pipelines execute as batch processes, either on demand or on a user-specified schedule. Current clients use Openprise in more modest ways, however.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Eloqua’s culture is very focused on customer success, and it has been a clear leader in areas like marketer training. Okay, now we can talk about Salesforce.com. The impact on customer service is likely to be even more negative.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 4: Salesforce.com Needs Better Content .

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Launch Marketing

JANUARY 11, 2019

As the company continued to grow rapidly, they needed help understanding, building out and implementing their marketing automation solution to support demand gen needs and ensure sales and marketing alignment. The Details.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Marketing Automation Automation 48

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. Stages are defined in consultation with the client. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. For more on vendor classifications, see my list of demand generation vendors from last November.) This reduces the amount of user training. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JANUARY 4, 2012

Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Engagio

DECEMBER 28, 2020

Marketers at Wiley got to respond to heightened demand for eLearning. Teams at healthcare companies like Medtronic had to find ways to train field teams remotely when they were locked out of hospitals. This unpredictability will have an effect on ABM and demand/revenue in general. But, to tell the truth, they were surprised.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

JULY 21, 2014

We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. With the Vidyard application, video can now be used in Chatter for sales, marketing, internal communications and training.

Salesforce.com 50

Salesforce.com Video Marketing Marketing Qualified Leads Leads 50

Vidyard

JULY 21, 2014

We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. With the Vidyard application, video can now be used in Chatter for sales, marketing, internal communications and training.

Salesforce.com 50

Salesforce.com Video Marketing Marketing Qualified Leads Leads 50

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

SEPTEMBER 30, 2014

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences. .”

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences.

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Vidyard

SEPTEMBER 30, 2014

In a recent report from analyst firm Demand Metric, more than 70% of marketing and sales professionals reported that video converts better than other content types, yet fewer than 10% are actually using it to effectively engage, qualify and convert their audiences. .”

Video Marketing 50

Video Marketing Salesforce.com Marketing Automation Services Sales Qualified Leads 50

Customer Experience Matrix

FEBRUARY 9, 2012

To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. Third-party training resources such as the Marketing Automation Institute (where I’m a board member) can also help to fill the gap and benefit from substantial vendor funding.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 9, 2011

The new release is designed for marketers who want to start using the system with little or no training. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. So let me try again. The same lead can belong to multiple lists.)

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Heinz Marketing

MAY 2, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Elay: Well, I appreciate it and when I got tapped on the shoulder from Mark Benioff to lead sales enablement at salesforce.com, it wasn’t a thing. By Matt Heinz , President of Heinz Marketing. Elay : Right.

CMS Development 96

CMS Development Marketing Automation Services Lead Ranking Ideal Customer Profiles 96

MLT Creative

OCTOBER 25, 2011

Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Train staff on data entry rules, repeat quarterly or half-yearly as necessary. Train customer-facing staff to request information updates at each meeting.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Adobe Experience Cloud Blog

APRIL 15, 2013

Another suggestion was monthly refresher courses on marketing automation training, tips. Demand gen marketers get paid to send leads to sales that will close. If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. Sales says “those leads are junk”.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Webbiquity

AUGUST 29, 2011

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. Genoo’s offering includes training on how to use its lead-nurturing capabilities. 1,800/year ($150 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One demand generation manager (lifecycle strategy/content/campaigns). One demand generation manager (lifecycle strategy/content/campaigns). One technical program manager (HTML/email campaign launches).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). One Technical Program Manager (HTML/Email Campaign Launches).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Lead Liaison

MARCH 7, 2018

To watch “How Training Companies Can Scale Marketing” in its entirety, click here. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. We actually have three-day training courses on marketing automation and software platforms like this. All the things that go into running the training.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. But it had to be done. ” 6) Perform a sync.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

InsightSquared

MARCH 14, 2018

Understanding the reasons why opportunities close, especially when they are lost, allows your sales team to adapt their strategy, provide targeted training, and better communicate with R&D about prospect demands. It’s present in most clients’ Salesforce.com instances and when present it’s used frequently. No Decision.

Salesforce.com 258

Salesforce.com Ad Frequency Work Management Training 258

Hubspot

MARCH 23, 2015

Under each name, I''ve listed a few of my favorite blog posts of theirs -- ones that are delightful, actionable, and will demand that you review your business strategies afresh. He''s helped brands like Mint and Salesforce.com to improve their businesses. 15 Growth Hackers Whose Blog Posts You Should Follow. Follow @sujanpatel.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

The Mx Group

AUGUST 1, 2018

Known for its creation of the Demand Waterfall ® framework, which provides marketers with clarity and simplicity for demand generation processes, SiriusDecisions also hosts national and local events that bring together some of the brightest leaders in the industry. Demand Gen Report. Salesforce.com. Sprout Social.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

ANNUITAS

OCTOBER 14, 2014

We aren’t being taught this stuff in school, it’s really only “on-the-job training” or attending key industry events, reading the latest blogs or connecting with peers that helps us develop new skills. That’s just not that easy to do while trying to drive demand for your organization.

Marketing Management 100

Marketing Management Peer-to-peer Salesforce.com B2B Marketing 100

Heinz Marketing

MARCH 15, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this on demand, thanks for checking us out. I think about salesforce.com , right? By Matt Heinz , President of Heinz Marketing. Today is absolutely no different. Judy Ash: Thank you.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Peer-to-peer 110

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 3, 2013

That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. Is it very different from the standard scenarios you’ve already worked up for training and sales demonstrations?

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120