Engagio

DECEMBER 28, 2020

We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. Our goal is to target the right buyers rather than scooping up distractions and expenses along the way. Marketers at Wiley got to respond to heightened demand for eLearning. This means we need the right tech and strategies.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 4: Salesforce.com Needs Better Content .

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Eloqua’s culture is very focused on customer success, and it has been a clear leader in areas like marketer training. Oracle is less customer-focused and generally less nimble (I'm being polite here). Wouldn’t that be nice?

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Vidyard

JULY 21, 2014

Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Vidyard

JULY 21, 2014

Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns.

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Customer Experience Matrix

JANUARY 4, 2012

Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis. This is why Callidus is a good buyer.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

FEBRUARY 9, 2012

To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. Third-party training resources such as the Marketing Automation Institute (where I’m a board member) can also help to fill the gap and benefit from substantial vendor funding.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One demand generation manager (lifecycle strategy/content/campaigns). One demand generation manager (lifecycle strategy/content/campaigns). What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). What Does Each Role Do?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

MLT Creative

OCTOBER 25, 2011

Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Create pre-defined lists that fit your product, service, or target type. Use a data cleansing service on your house list once or twice a year.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Customer Experience Matrix

MARCH 9, 2011

The new release is designed for marketers who want to start using the system with little or no training. This lets users manage the database as if it were a set of separate lists. (In The same lead can belong to multiple lists.) So let me try again. In reality, Act-On actually does store the leads in a traditional database.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 10, 2008

As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Webbiquity

AUGUST 29, 2011

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. Genoo’s offering includes training on how to use its lead-nurturing capabilities. 1,800/year ($150 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. “Because it’s a moving target, I set up an auto download or auto data export that ran daily,” Freeman says.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Develop a specific package for each scenario, with both a task list and standard materials such as a list of users to set up, data elements to capture, email contents to produce, campaign logic, etc. per year?

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2009

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This raises the issue of exactly what should be in the summary listings. Tags: software usability measurement software evaluation marketing automation software selection raab guide demand generation.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

The Mx Group

AUGUST 1, 2018

Known for its creation of the Demand Waterfall ® framework, which provides marketers with clarity and simplicity for demand generation processes, SiriusDecisions also hosts national and local events that bring together some of the brightest leaders in the industry. Demand Gen Report. Salesforce.com. Sprout Social.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

ANNUITAS

OCTOBER 14, 2014

We aren’t being taught this stuff in school, it’s really only “on-the-job training” or attending key industry events, reading the latest blogs or connecting with peers that helps us develop new skills. That’s just not that easy to do while trying to drive demand for your organization.

Marketing Management 100

Marketing Management Peer-to-peer Salesforce.com B2B Marketing 100

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. drive creative marketing, innovation and culture. Mari Smith.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Customer Experience Matrix

MARCH 16, 2011

Otherwise, they’ve simply explained why marketing automation can never succeed, or at least won’t succeed until a critical mass of marketers have been trained to handle a new level of complexity. That's a richer feature set than most marketing automation systems targeted towards the small and mid-size business.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Markempa

MAY 13, 2019

Routed leads via automated rules in Salesforce.com. Qualified all leads with inside sales and distributed within two business hours. Used a checklist to update territories often to keep up with changes. The workflow notifies the salesperson and creates a task with a deadline.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) There are no additional fees for set-up, implementation or training. Consider LeadLife.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Rev

NOVEMBER 20, 2018

In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. Sales methodology vendors believe improved sales training will make a big difference. Additional benchmarks shed light on this problem.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer. LisaJCramer. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Rev

NOVEMBER 20, 2018

In this report from Salesforce.com, just 1% of leads convert into opportunities (much lower than the Forrester benchmark above), and only 6% of opportunities convert into closed-won deals. Sales methodology vendors believe improved sales training will make a big difference. Additional benchmarks shed light on this problem.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Full Circle Insights

JANUARY 24, 2023

This enables closer alignment between the sales and marketing teams and facilitates tighter collaboration on account targeting, which is critical for B2B success. The integration means marketers can convert untapped buyer demand into predictable revenue using the power of Bombora and Full Circle Insights.

Full Circle Insights 52

Full Circle Insights Sales Management Bombora Top of Funnel 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation - Marketing Interactions , August 16, 2010 I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. And I agree with you, conversational intelligence could be, okay, that’s for my sales ops, or that’s for training or whatever. And so, it’s a total pleasure. Udi Ledergor: Chief revenue officer.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52