ViewPoint

MARCH 19, 2018

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. AT Internet also has a wide range of white papers to guide and teach the uninitiated. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. Just kidding.or Pricing starts at $599 per month. Maybe next week. [I

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? The same goes for ABM and demand gen. The question that always follows is “so, how do you do demand gen and ABM at the same time?” Brandon: How do you do demand gen and ABM at the same time? TRANSCRIPT: .

Account Based Marketing 59

Account Based Marketing Demand Generation ABM Lead Ranking 59

The Point

JANUARY 21, 2014

I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. Think about 2-3 bullets in the form of key selling points, preceded by “Download this compelling white paper today, and you’ll discover:” or words to that effect.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

ANNUITAS

JANUARY 7, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Walker Sands

FEBRUARY 8, 2022

That’s why we’re pleased to announce that the work and expertise of our web and demand generation teams have earned our agency a platinum and two gold AVA Digital Awards in 2022. At Walker Sands, we’re proud of our ability to create B2B websites and digital marketing programs that drive real business results. Read the full case study here.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Adobe Experience Cloud Blog

APRIL 9, 2020

An ad for a burglar alarm popped up on a community neighborhood website, full of posts offering to do shopping for elderly people self-isolating or advice on which shops have toilet paper. This most human of crises demands a human voice, shorn of tone-deaf corporate speak, hard selling, and jargon. The company’s message?

Thought Leadership 170

Thought Leadership Marketo Trust Marketing Customer Surveys 170

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

It is the foundation of the Engagement Economy , a movement to deliver the authentic and personalized experiences that consumers expect and demand. First, of course, you need a strategy for customer engagement, but once it’s on paper, how do you get the C-suite to sign on? Make the Case for Customer Engagement.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

ANNUITAS

AUGUST 16, 2016

I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. I spent long hours engaged in online courses and reading any and every article, eBook, or white paper that detailed how to be the best-of-the-best. Happily ever after, right? A good cultural fit is important when hiring.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

B2B Marketing Directions

AUGUST 27, 2017

The new SiriusDecisions Demand Unit Waterfall has received lots of accolades since its introduction this spring, and the accolades are richly deserved. But one of the new demand stages should be labeled Use With Caution. In May, SiriusDecisions unveiled the latest iteration of it venerable Demand Waterfall with great fanfare.

Demand 40

Demand Work Management Intent Data Features 40

The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success. Why is Marketo’s percentage so much higher than the average?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Leads 100

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

SEM 100

SEM Content Marketing Marketing Automation Services Marketo 100

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015. In addition, 36% report that their budgets will increase 1% to 10% in the coming year.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Adobe Experience Cloud Blog

JANUARY 2, 2013

by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Relevance does not only mean writing a paper that is only useful to someone who wants to buy your product or service. Want to find out more information on how to create content for demand gen?

Demand 48

Demand Generation Demand Generation Agencies Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Customers are increasingly demanding more from B2B organizations. Second, let visitors fill out forms to access white papers or eBooks. The post 4 Steps to Better Lead Generation Strategy | Digital Maturity appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And they have options.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Adobe Experience Cloud Blog

AUGUST 7, 2017

Think about Uber Puppies , where you can have adoptable puppies delivered on-demand, or Lyft’s latest— Taco Mode. In 2016 while I was writing the last paper of my MBA, my (eight-year-old!) The post Turn Brand Loyalists into Brand Advocates appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Brand Identity 134

Brand Identity Branding Loyalty Paper 134

ANNUITAS

OCTOBER 27, 2023

Other enterprise players, like HubSpot and Adobe/Marketo have been talking GenAI for some time, but Salesforce has both the strongest feature set we’ve seen, and the most “compliance-focused” tool set on the market — at least on paper.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. Seed this on Newsvine. Add this to Mister Wong. Share this on FriendFeed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

If she’s shopping online for party supplies, like balloons and paper plates, a retailer might anticipate that she’ll also need gift wrap. And when the on-demand and predictive elements of AI meet, Jane will be alerted to products of hers that need upcoming support. If Jane is assembling a piece of furniture and needs help at 10:00 p.m.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Marketo has published separate Lead Scoring Guide with similar suggestions. Both papers also look at the buyer roles (e.g. Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Is your firm doing everything it can to take advantage of this trend?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. Demand Gen Report. The most important part of content is to actually get people to read it. We’re here to help! francoismat. Francois Mathieu. ActOnSoftware. Act-On Software, Inc. CopywriterTO. Rachel Foster. Demandbase.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

The Point

MARCH 25, 2016

Marketo, Pardot) with your Webinar platform (e.g. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

JUNE 20, 2012

Include a placeholder for an offer image – a simple cover image for downloadable content like white papers, a screen shot for videos or demos or free trials, or a speaker photo for online events. Plus they display more information at a glance (i.e. in the preview pane) without forcing the reader to scroll down the page.

Template 100

Template Tips Landing Pages Marketo 100

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Lack of segmentation. However, few users take full advantage of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Matt Heinz.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Ambal's Amusings

NOVEMBER 12, 2010

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

The Point

MAY 11, 2015

Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. Creative is the “secret sauce” that sets one campaign, one white paper, one ebook, one Webinar apart from another. You see similar sentiments echoed throughout the marketing press. Sure, data rules the roost.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100