Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

AUGUST 30, 2021

Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data. By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DealSignal

JANUARY 25, 2023

For this ABM tactic to be effective, it’s essential to start with clean, accurate, and updated data. Using a third-party AI-driven data platform , such as DealSignal’s Contact Discovery tool , can help you verify contact accuracy on demand and receive enriched contact attributes.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52