Demand Event Microsite Multi-Channel 
SnapApp
FEBRUARY 22, 2016
As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. . Multi-touch Demand Generation. Check out her presentation here. .
SnapApp
FEBRUARY 23, 2016
As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. And that becomes even more relevant in the early spring and fall time periods, where everyone under the sun decides it’s appropriate to have an event. Multi-touch Demand Generation. ” - David Meerman Scott.
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DealSignal
AUGUST 30, 2021
By using a third-party AI-driven data platform , you can verify contact accuracy on demand, also receiving enriched contact attributes. You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.
B2B Marketing Exchange
NOVEMBER 15, 2023
Influencer Campaign Drift Drift’s free virtual event, The GTM Lab, featured B2B influencers sharing insights on go-to-market (GTM) strategies, attracting 381 live attendees and generating 2,502 leads. The hybrid event attracted over 1,400 attendees, with an 8% registration rate from direct mail, a 10.1%
markempa
FEBRUARY 9, 2015
Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. How can you leverage events? You can break out charts and graphs and repurpose them into other channels, like blog posts.
Kapost
APRIL 4, 2017
These are issues that enterprise-level content teams have to tackle in addition to pre-existing challenges around content production, quality, and multi-media requirements. . It’s a set of processes that supports teams, tools, and channels. The scope should be defined across three dimensions: functions or teams, tools, channels. .
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