PureB2B

MAY 1, 2019

Provides B2B technology companies with unparalleled lead generation solutions enriched with comprehensive intent data-layering. PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM).

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Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. The end of 2022 drowned in the splash from generative AI such as ChatGPT, Jasper.ai Where can you find AI in marketing technology? But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

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DemandBase Lead Scoring Lead Ranking Jigsaw 120

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects.

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Lead Generation Trends B2B Marketing Generation 100

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

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DemandBase Leadlander Jigsaw Marketing Automation Services 120

Only B2B

SEPTEMBER 1, 2020

Account based marketing has always been a darling to many businesses. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming.

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Account Based Marketing Planning Lead Ranking ABM 152

SalesIntel

APRIL 19, 2024

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

The Point

JUNE 26, 2009

Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

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Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. B2B digital marketers only want to target people at accounts that are a good fit for their company and likely to make a purchase.

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Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible.

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Work Management Marketing Management B2B Marketing DemandBase 129

NuSpark Consulting

APRIL 13, 2012

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. In the old days, we had a phone. And a fax machine. Paid Search.

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Paid Content Top of Funnel Marketing Funnels Lead Generation 100

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot!

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Intent Data Intent DemandBase Account Based Marketing 98

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Consolidation of ABM and demand gen. The vendors respond.

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Account Based Marketing Enterprise Management Work Management Marketing Management 124

DemandBase

JANUARY 27, 2020

Sales team members often have to coordinate with each other, Marketing, and other departments to provide the right answers at the right time, to the right buying individuals within target accounts to deepen engagement. So what should your sales team do with the (often overlooked) warm account leads? It’s complex!

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Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. Intent is the new lead. Thorny indeed.

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Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

MAY 19, 2021

Account-based marketing has been at the center of business development conversations for many years. According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. 7 Marketing Experts Chart What’s Next for ABM Strategies.

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Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

AUGUST 10, 2020

Like most digital marketing teams, our team faced the challenge of solving for the wrecking ball-sized hole that COVID-19 created in our pipeline plan. You know the story: budgets and in-person marketing channels—vanished, just like that. All (digital) roads lead to ABM. I’m winded.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Nearly 900 professionals from Marketing to Sales, CS to the c-suite, participated in this annual study to understand the state of Account-Based Marketing at organizations of all sizes. Greater efficiency from marketing investment. Drumroll, please.

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Account Based Marketing ABM Budget Programs Allocation 120

ANNUITAS

OCTOBER 7, 2020

But there’s also a parallel in the marketing world. As we see new trends come and go, and attitudes shift, it’s worth considering for sustainable strategic demand marketing what separates a one-hit wonder from a solid-gold standard that stands the test of time. So, where do one-hit marketing wonders end up?

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Account Based Marketing ABM Banner Ads Demand Generation 147

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. in minutes.

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Marketing Automation Services Lead Ranking SMB Generation 124

Engagio

JULY 15, 2020

As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. That means Jon Miller, Brandon Redlinger, Mara McLean and the other regular Engagio content creators will now be writing on the Demandbase blog alongside their amazing ABM experts.

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Account Based Marketing DemandBase Word of Mouth ABM 62

DemandBase

JUNE 9, 2020

Even though we sell to companies, we market to people. And with tech innovation, our audiences demand increasingly personalized brand experiences. So if personalization is mission-critical for B2B, then Account-Based Marketing (ABM) is table stakes. Demandbase ABM Certification. Conversational Marketing Certification.

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Account Based Marketing ABM Course Conversion 72

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts.

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Work Management Marketing Management B2B Marketing B2B 122

The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

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Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Engagio

MAY 3, 2021

Demandbase’s CMO on why every great go-to-market team stands on a foundation of great data. And, it turns out, the best go-to-market strategies run on the best data. Data in B2B go-to-market (Sales and Marketing). lead scoring). The best AI runs on the best data. Today it’s data that is eating the world.

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DemandBase InsideView Lead Ranking Account Based Marketing 71

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller. Few are paying attention.

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Sales Management Top of Funnel Work Management Brand Identity 77

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Watch our full ABM Maturity Model Webinar The Modular Path to ABM Maturity: ABM is not a one-size-fits-all strategy.

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Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss. Experts on Scaling ABM.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Engagio

SEPTEMBER 22, 2021

I often hear from Marketing leaders that they are unsure about how to organize their Account-Based Marketing (ABM) efforts to ensure that they are generating impact. Let’s assume that your main objectives are to drive demand and revenue (as they should be). Of course, you want to drive Marketing success (e.g.,

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). You may have heard that this summer Demandbase acquired Engagio. But it’s more like we’ve joined forces, because, with our combined breadth of talent and ABM technology solutions, we’re poised to take B2B marketing into the next dimension.

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DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

AUGUST 27, 2021

During the marketing automation era, Marketing and Sales alignment resembled a baton pass in a relay race. Marketing owned the top of the funnel, generating leads. Rather than a hand-off baton pass, in Account-Based Experience (ABX) the Marketing and Sales departments operate as a team. Journey stage.

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Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Engagio

OCTOBER 30, 2023

Let’s explore these studies and what they say about maximizing the benefits of AI in our B2B go-to-market (GTM) strategies. Projects move more quickly from planning to execution, and higher quality work leads to better customer satisfaction, fewer revisions, and a more robust bottom line. more tasks while doing it 25.1%

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Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM analytics are different than traditional demand generation analytics.

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Account Based Marketing ABM Lead Ranking Top of Funnel 112

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

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DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. At least that’s what Marketing told us.

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101