ANNUITAS

DECEMBER 15, 2015

We want to know conversion rates, cost per lead, revenue generated and a host of other stats. There are many reasons why sales management should be all too happy to get involved with and become champions for your demand generation program. Do they work from dashboards, list views, tasks?

Demand Generation 100

Demand Generation Demand Generation Cost per Lead 100

Salesforce Marketing Cloud

JANUARY 24, 2022

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . When the target audience is identified, targeted marketing becomes more effortless.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Webbiquity

FEBRUARY 16, 2016

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. 5 B2B Lead Generation Stats and Facts. 3 B2B Content Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. .

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? In some instances, these tools are just too niche (QR codes) or outdated (banner ads), but a few stand out as worthy of a second chance, just perhaps not as a stand-alone tactic. Strategic demand marketing puts the buyer at the center of everything.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

SnapApp

APRIL 18, 2016

As marketers are being tasked with providing more in-depth analytics for their various marketing efforts, they’ve looked to technology and tools to simplify their complex to-do lists. Stats About Marketing Technology Stack Growth & Success. What These Stats Mean for Marketers. Scott Brinker. VentureBeat.

Stats 48

Stats Marketing Automation Services Planning Gartner 48

Engagio

OCTOBER 8, 2018

Eric has 15+ years of experience developing and executing B2B demand generation, marketing and advertising programs, which was why I was so excited to chat with him. The target account list defines your target market. The target account list defines your target market.

Ideal Customer Profiles 54

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 54

Adobe Experience Cloud Blog

JUNE 10, 2011

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. So the next challenge is: How do you measure success?

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Top Rank Marketing

AUGUST 11, 2023

Marketing Dive WhatsApp Adds Screensharing for Video Calls in the App As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. 28% of respondents said they receive a 20 percent of greater increase in sales opportunities from nurtured leads by Demand Generation.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

Envy

SEPTEMBER 30, 2022

Strategic tools like HubSpot need bigger buy-in and are a major investment. Technical tools are often lower budget investments e.g. AnyWord, Otter.ai, Grammarly etc. By mastering marketing operations in 2023 you will have the tools you need to show that ROI, to show that lift in traffic, contacts, SQLs from your marketing efforts.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

SalesIntel

APRIL 25, 2024

Identify Key People Within Your Target Companies It is estimated that there are only 19,677 shippers , with over $500 million in revenue in the United States. By leveraging SalesIntel’s predictive intent data you can detect when your target organizations are actively researching solutions, technologies, or competitors.

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Tactics 52

KoMarketing Associates

DECEMBER 8, 2021

Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Leadspace

SEPTEMBER 2, 2020

Demand generation is more than just a catch-phrase; it’s a strategy that companies can use to sustain and grow their organizations. . The demand gen director of your organization is tasked with designing and implementing that strategic plan. Overcome Demand Gen Challenges with the Best Tools.

Ideal Customer Profiles 62

Ideal Customer Profiles Demand Marketing Automation Services Lead Ranking 62

Lake One

JULY 1, 2020

That notion, along with LinkedIn’s native tools, makes it one of the best places to launch an AMB strategy. We’ll get into the specific tools shortly, but regardless of which tool you end up using, LinkedIn targeting is simply unmatched. Building an account list. Accounts will be recommended and scored.

Account Based Marketing 67

Account Based Marketing Linkedin Marketing & Strategy Marketing Strategy 67

6sense

JUNE 16, 2016

Demand Generation Is a Game of Diminishing Returns . Historically, demand generation marketers have talked about driving revenue by stimulating demand. Outbound prospecting or sales-driven account lists were created based on the profile characteristics determined to be your ideal customer fit.

Demand Generation 48

Demand Generation Ideal Customer Profiles Intent Data Digital Marketing Funnels 48

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. Imagine you create an online platform where users can access all the workflow tools they use in one place. That’s where a demand generation guide comes in.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Inbox Insight

JUNE 7, 2020

Additionally, ROI stats are vital to getting board-level buy-in. You will need to use different tracking tools, and data must be compiled in a way that makes sense to stakeholders. Sales revenue – how much money have you generated through sales? The list is endless when it comes to technology. Tracking your metrics.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Engagio

DECEMBER 28, 2020

Folks are going to focus on optimizing existing tools and platforms. There will be more of an interest in platforms versus one-off tools. We’ve all heard the analogy that in Account-Based Marketing we are fishing with a spear rather than a net. This means strategic alignment around objectives, target account criteria, etc.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Inbox Insight

SEPTEMBER 10, 2020

We delve into our network of senior professionals and combine the content stats with our latest MarTech buyer survey to see what research themes are prominent in 2020. Over a third of buyers are downloading guides, reports and articles on this specialism, which is likely to result in a growth in content platforms and tools.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Vidyard

SEPTEMBER 28, 2017

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. How are you going to convert this hot lead into your #1 customer?

Demand 70

Demand Conversion Burn Rate Leads 70

SnapApp

JANUARY 24, 2019

Once you have that information, you can decide which leads are worth sending to sales, and which ones just wanted to download your white paper for the compelling stats. So to reach those early stage prospects that are just testing the waters, you should be using content to support your demand generation efforts.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Heinz Marketing

SEPTEMBER 9, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Reviews/rating: G2 Rating: 4.1 / 5. Reviews/rating: G2 Rating: 3.9 / 5.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Work Management 115

SWZD

AUGUST 10, 2017

As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Know your prospects, use tools such as LinkedIn, twitter, Google alerts.  Our latest interview is with Mike Damphousse.    User your resources.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. Back it Up With Stats 4.8 Develop a Shot List 4.10 Use stats and figures to back up the customer’s story. The first step in creating a case study video is to develop a detailed plan with your target audience in mind.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Are you going to do things a little differently…or keep them the same?

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Heinz Marketing

MARCH 21, 2022

Investing in your tech stack and Ops tools. I think one of the stats that jumped out to me from the state lead management, by the way, the report, thanks to the support of Heinz Marketing and Sales Hacker had 1700 responses. You’ve got this messy middle that once a lead is generated, like where does it go?

Work Management 73

Work Management Marketing Management Budget Programs Marketing Budget 73

SnapApp

JANUARY 17, 2019

But aside from all of the flashy stats touting the success of closely aligned sales and marketing departments, there isn’t a ton of advice out there on how to actually align sales and marketing at your company. Read more on how content can support your demand generation and sales and marketing alignment efforts in our guide below.

Lead Ranking 107

Lead Ranking Peer-to-peer Tips Marketing Qualified Leads 107

Vidyard

SEPTEMBER 28, 2017

We know there’s a lot to think about when it comes to enterprise-class companies turning leads into customers faster, so Vidyard and Ascend2 have assembled the Lead Generation to Increase Conversions Report. How are you going to convert this hot lead into your #1 customer?

Demand 54

Demand Conversion Burn Rate Leads 54

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know….

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Engagio

JULY 16, 2019

The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.) Frequently (at 24% of companies,) the Head of Demand Generation is tasked with ownership of ABM. Which tools (including specific vendors) are essential to an ABM strategy.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Adobe Experience Cloud Blog

MAY 3, 2017

Well-positioned emails still show high performance compared to other channels in the marketer’s tool belt. For instance, Internet Live Stats counts about 2.5 Drilling down into these kinds of details offers a more well-formed definition of your ideal client, and it lets you target them with stronger CTAs.

Email Marketing 128

Email Marketing Campaigns Top of Funnel Thought Leadership 128

ViewPoint

AUGUST 23, 2012

Alignment Shifting to Jointly Developing Impactful Messages, Tools and Assets. Click to start video at this point — Tim sees two primary focal points for marketing and sales alignment: the lead generation/demand generation element and the content/sales enablement piece. I think I’m OK.’

Demand Generation Agencies 120

Demand Generation Agencies Work Management Demand Generation High Quality Lead 120

ClickDimensions

AUGUST 1, 2018

A marketing automation solution is an essential tool for both ramping up on creating a memorable customer experience and maintaining that experience over time. With a stat like that, it’s easy to see why the email marketing feature within a marketing automation system is a valuable tool for your customer experience efforts.

Marketing Automation Services 56

Marketing Automation Services Marketing Management Marketing Automation Automation 56