demand-gen 
The Point
DECEMBER 6, 2022
Budgeting season is here again, and demand marketers are not immune. How big does your demand gen budget need to be in order to support your organization’s revenue goals in the new year? Voila: there’s your demand gen budget (number of MQLs required x $250). In round numbers, a common cost standard is $250 per MQL.
The Point
MARCH 23, 2023
One way to increase marketing ROI in a “do more with less” economy is to integrate Conversion Rate Optimization (CRO) into demand gen strategy and planning. Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels.
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Zoominfo
OCTOBER 18, 2022
But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.
Smashmouth Marketing
FEBRUARY 11, 2022
How often do demand gen experts ask their sales team, "How are your leads?", "Are your appointments meeting your expectations?" Set your lead gen standards and expectations between sales and marketing, and then formalize them into a Service Level Agreement (SLA). , "Is the salmon to your liking?".
Speaker: Paul Slack, Vende Digital CEO
Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Are you struggling with a stagnant pipeline? Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth.
Martech
OCTOBER 10, 2023
Google Ads has started rolling out Demand Gen globally so that all customers now have access. What is Demand Gen? Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content.
Televerde
APRIL 24, 2024
Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative AI has emerged as a formidable ally.
Advertiser: ZoomInfo
Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove
How do you create video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? Tune into our webinar on June 26th with Kait Bowes, Senior Demand Generation Manager at Brightcove, and find out what we’ve learned through years of building pipeline with video.
Speaker: Paul Slack - Vende Digital CEO
You know digital demand gen can help you get there; but you aren’t sure where to start. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Your boss is looking for hockey stick growth, and you need to hit the ground running.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) How to coordinate demand generation and ABM efforts. more aligned. Sounds great, doesn't it?
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. While more businesses are using ABM platforms, many lack the resources to make the most of this technology. As a result, they are not seeing the ROI that they anticipated.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). All eyes are on you to make an impact — fast.
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