Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. A search for “real-time marketing” reveals a grab bag of definitions. That’s milliseconds.

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Designed repeatable processes to scale these efforts quickly. and GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark, of Gartner, Inc.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Sana Commerce

JUNE 16, 2022

Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. But what exactly do we refer to when we talk about business process automation, and exactly how can it create organizational impact for B2B companies adopting e-commerce ? Defining ‘business processes’.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

chiefmartech

NOVEMBER 1, 2021

” Monika Sinha, Research VP, Gartner. That’s a quote from Monika Sinha, a research VP at Gartner, announcing the 2022 Gartner CIO and Technology Executive Agenda. Gartner explicitly links this to the low-code/no-code movement. We could quibble over the definition of an “app” perhaps.

Enterprise Management 87

Enterprise Management Gartner Marketing Management API 87

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 In your inbox.

Account Based Marketing 78

Account Based Marketing ABM DemandBase Marketing Analytics Tools 78

Martech

JANUARY 10, 2023

I think there’s definitely a sense of a reality check on the crypto side of the metaverse,” said Andrew Frank, VP distinguished analyst at Gartner. “I Image: Gartner. Processing. The rise of gaming influencers. As marketers in gaming already know, the gaming ecosphere has its own rising stars. Get MarTech! In your inbox.

Paid Search Agency 99

Paid Search Agency Planning Loyalty Gartner 99

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Webbiquity

NOVEMBER 10, 2020

Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. For simple, relatively low-cost products, offer free trials and an easy credit card purchasing process. Search is Getting More Important.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Zoominfo

JULY 28, 2022

According to Gartner , businesses are losing as much as $13 million per year thanks to dirty data. Inefficient integration creates delays in the lead-to-revenue process, particularly when it comes to lead follow-up, and it puts a damper on a company’s sales funnel. Using it comes at a cost. Tension among sales reps was common.

Enterprise Management 130

Enterprise Management Lead Scoring Lead Ranking Sales Qualified Leads 130

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Avitage

AUGUST 8, 2017

The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.” ” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels.

Content 120

Content Gartner Acquisitions Custom Publishing 120

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Customer Experience Matrix

MARCH 12, 2017

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it because the CDP is “marketer-controlled” by definition, and thus doesn’t support other departments. So what’s holding me back from changing the definition? This hits a nerve.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

ClickDimensions

SEPTEMBER 30, 2021

In its simplest definition, it is the move from a seller-centric to a buyer-centric approach to marketing. Let’s illustrate this concept by looking at a process that has been traditionally thought of as unpleasant and frustrating for customers but can now be stress-free and even enjoyable – buying a new car. What is marketing maturity?

Planning 98

Planning Gartner Digital Transformation B2B Sales 98

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

ClickDimensions

JULY 26, 2023

Our unified Sales and Marketing Solution is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes. Rethinking Leads Redefine leads as interested contacts in your CRM and focus on nurturing these contacts to turn them into opportunities.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. Image courtesy of Gartner. What Is Intent Data?

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

Martech

MAY 19, 2022

At a macro level, let’s break down what’s happening: The B2B buying-selling process is now predominantly digital and remote , with buyers conducting up to three-quarters of their research before engaging a B2B sales pro. To gain perspective on GTM strategy development, here are a few different definitions.

Marketing Analytics Tools 111

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 111

ClickDimensions

JULY 26, 2023

Simple Account-Based Sales and Marketing is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes. Rethinking Leads Redefine leads as interested contacts in your CRM and focus on nurturing these contacts to turn them into opportunities.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

chiefmartech

NOVEMBER 26, 2021

A few months ago, Gartner published the above chart with their latest estimates on cloud spending worldwide for 2021 and 2022. The vast majority of apps will be custom-built for individual companies: web apps, mobile apps, internal process apps, etc. The lede here is that total spend on cloud-based services — SaaS, PaaS, IaaS, etc. —

Enterprise Management 90

Enterprise Management Work Management Marketing Management Software 90

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. Share definitions and goals. It’s vital that you establish a shared set of goals and universal definitions. The disconnect between marketing and sales is an age-old story.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Martech

DECEMBER 19, 2022

With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead. Marketing is playing a larger, more proactive role in the buying-selling process. I tapped into a group of trusted B2B marketers to gain perspective on all things intent.

Intent Data 114

Intent Data Intent Marketing Analytics Tools Intent Signal 114

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. We like to use this definition for CX: “The sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Marketing Interactions

AUGUST 24, 2021

I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content. Aim Earlier with Your B2B Content Marketing Strategy. Or you can.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Alignment On The Lead Gen Process. The topic that usually starts this process is lead generation.

Social Media 87

Social Media Ideal Customer Profiles Top of Funnel High Quality Lead 87

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. As per Girish Ramachandran, President of TCS, “The sales process must be aligned around the way your customer buys, rather than the way you want to sell.” more than digital supplier interactions for affirming value.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Rev

APRIL 5, 2023

After all, if you’re using the power of exegraphics and aiCPs, you already have rigor in your process: you know you’re sending reps after prospects most likely to bite. This approach accelerates the information-gathering period and helps you assess, quickly and definitively, whether a new market segment is actually viable.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

Webbiquity

MAY 4, 2021

It was often effective, but also an inefficient, time-consuming, exhausting manual process. I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Don’t buy through “review sites” and give your money to Gartner. Tom: It is. James: That’s right.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

ANNUITAS

OCTOBER 7, 2020

The latest Gartner Hype Cycle for Digital Marketing maintains ABM platforms sliding down the Trough of Disillusionment, with an estimated 2-5 years until they reach the Plateau of Productivity. No one would argue that Engagio wasn’t good at its core functionalities, but it definitely needed a more contextual home in a tech stack.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Martech

SEPTEMBER 16, 2022

The Content Marketing Institute’s (CMI) official definition of content marketing is: “A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

NetLine

NOVEMBER 9, 2023

In a previous post, we covered how to get the sales handoff right and why first-party and validated buyer data is essential in this process. Here’s a look at sales enablement and why intent data should play a part in this vital part of the sales process. Image via ChatGPT] How does intent data support the sales enablement process?

Intent Data 52

Intent Data Intent Top of Funnel Outreach 52

chiefmartech

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Heinz Marketing

MARCH 10, 2020

The process (from first looking at listings to signing closing documents) typically takes many months, and you’re going to have to live with the result (literally) typically for a long time. By Matt Heinz , Founder & President of Heinz Marketing. A home is one of the most important purchases most people will make. Same with vehicles.

Buy 88

Buy Top of Funnel Buying Cycle Gartner 88