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Klaviyo Product Update Roundup - April 2023

SmartBug Media

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. This series will dive into the latest product updates and how they can benefit your e-commerce business.

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How to send mobile app messages that build loyalty and stay relevant

Martech

Mobile messages can maintain and grow the relationship, but you have to use the right communications. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. “So said Smith. “If

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All About Bing! Bing Image Search, Bing Webmaster Tools & More

Brightedge

As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden, Spain, and more. An advantage for Bing is that it is integrated with other Microsoft products.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Integrations: Let you integrate the link shortener with other tools in your marketing stack. Key features: Create branded links . Auto-branded links. Manage links.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

Smart sellers are now developing holistic Amazon marketing strategies that use Amazon’s broad media inventory and off-Amazon advertising channels that were previously the domain of to-website advertising. You could track marketing metrics at source such as impressions and CPC, but not conversions.

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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. None of those are required for a CDP to fulfill its core purpose of giving marketers a unified customer database to support coordinated customer treatments across channels.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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