Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Personalization: Enables tailored marketing messages and experiences.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Martech

MARCH 1, 2024

Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

The Point

AUGUST 17, 2010

Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Old fashioned, yes, but used smartly and effectively, direct mail can play a vital role in a well-rounded, integrated marketing plan. The results may surprise you.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

NOVEMBER 24, 2009

My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Customer Experience Matrix

FEBRUARY 4, 2010

The accompanying article suggested the online marketers don’t give personalization a high priority, which supports the theme of my last few posts. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics. database) marketers and Web (i.e.,

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. So before loading 10,000 leads (or 100,000) into the system, marketing needs to get its act together. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

FEBRUARY 4, 2011

Regardless of how good your inside sales team is, putting in place automated lead response via marketing automation ensures that every inbound lead receives a prompt, systematic, personalized response, and that none fall through the cracks. Increased demand generation ROI due to improved conversion of leads to sales opportunities.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Engagio

JUNE 11, 2018

According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts. The Data Demands of ABM.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

Customer Experience Matrix

MARCH 29, 2007

Its two main components are a marketing engine that sends messages in pretty much any format (text, email, Web page, video, etc.), and a personalization engine that builds self-adjusting predictive models to target those messages. Waterfall Mobile promises interactive features (voting, polling, on-demand content delivery, etc.)

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

MarketJoy

JUNE 25, 2018

The primary aim of outbound marketing is to reach prospective industries/sectors, apprise them of their products & services, and convince clients to buy these services. The key intent is to produce higher demand for services & products that generate enough ROI. From every outbound initiative, marketing leads are produced.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Directive Agency

MARCH 27, 2017

These fifteen books are a great resource to marketers of any age and stage, so check them out and give them a read. Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo. Carlos Hidalgo, Driving Demand is often the first thought when it comes to literature on B2B marketing strategy.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

The Point

JULY 13, 2012

Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing. Personally, if someone is going to clutter my inbox, relevancy is the bare minimum.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

FEBRUARY 28, 2024

SalesIntel also offers a personalized demo based on your ICP. Features for news and person alerts you of which prospects should be contacted Lead validation and lead quality in the context of lead creation Worked with Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach CRM, sales, and marketing solutions.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Heinz Marketing

FEBRUARY 8, 2021

If this is a marketing exercise, you’re neutering its impact from the beginning. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. The account-based revolution isn’t over.

Account Based Marketing 114

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 114

The Point

NOVEMBER 8, 2010

My response: It’s true that most marketing automation implementations involve either customers or existing prospects – people with whom the company has had prior contact – but there’s no reason why you couldn’t use the same technology against a cold list.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. Any marketer with a sizable database can onboard data. Your Personal Profiles.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

The ROI Guy

SEPTEMBER 20, 2012

“Your marketing programs need a differentiating edge in order to generate the right opportunities and drive revenue performance”, says Barry Harrigan, Chairman of Pure Incubation. Click here to learn more about Alinean Value Marketing Tools.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Conductor

OCTOBER 11, 2019

As part of that we did some database marketing and even telemarketing, and that got my marketing juices flowing. Internally, people really responded to that and seek out the best way to capture search demand. You can relate it to your own personal experiences. Personally, I’m a total motorcycle and car geek.

Paid Search Agency 40

Paid Search Agency Planning Work Management Enterprise Management 40

Convince & Convert

APRIL 28, 2010

Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier. Except in this case, they were almost always talkers because a home is so personal and it's easy to share. It’s entirely possible she is a Mass Influencer. Thanks again. link] jeff_molander Fascinating, Mike.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

As McKinsey wrote in The Coming Era of On-Demand Marketing, “Online behavioral models built with Web traffic, search behavior, lifestyle data, and demographics are particularly effective at identifying prospects not found with traditional demographic prospecting models.”. This gives you solid and very powerful information to go on.

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

SnapApp

APRIL 3, 2017

Readers need to be engaged with two-way personalized communication. Enter interactive marketing. . . What is Interactive Marketing? Interactive marketing seeks to change this one-sided dynamic, not just for change’s sake but precisely because consumers are demanding it. Greater Personalization. . .

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40