DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Remember: data comes first in a database strategy. Improve Your Data Quality. As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. 60% of people change job titles within their organizations each year.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

MAY 7, 2021

When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal. Within this time frame, both companies had signed separate contracts with ZoomInfo. Now Lyon was faced with consolidating the contracts.

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

JULY 2, 2020

Far too often organizations will appoint one person to execute automation efforts. BLOG] What Sales Reps Must Know About Marketing Automation: [link] #martech #salestips pic.twitter.com/qdnKf6gbEp — ZoomInfo (@ZoomInfo) August 22, 2018. Prioritize Data Hygiene. Get the right people on board.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . SiriusDecsions.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

AUGUST 5, 2018

Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Let’s jump into it.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

OCTOBER 14, 2018

If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

AUGUST 2, 2020

Here’s what you need to know before making your next B2B data purchase: Type 1: Owned B2B Data Providers. Owned data is sourced from a vendor’s daily business processes, or through proprietary data-gathering technology. An example of owned data is an organization selling their opt-in membership list.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

AUGUST 5, 2018

Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

JUNE 3, 2018

4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. Of course, every Sales Dev organization is unique, so technology that works for one company may not work for yours. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). 10 Tweetable Marketing Productivity Quotes.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JUNE 28, 2018

According to their website, SHRM provides education, thought leadership, certification, community, and advocacy to enhance the practice of human resource management and the effectiveness of HR professionals in the organizations and communities they serve. 3. ZoomInfo. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 12, 2019

Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. The post 7 Ways to Improve Your Lead Management Process appeared first on ZoomInfo Blog.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

MAY 7, 2021

We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.” Fast forward seven years later, and Lyon has just closed the biggest deal in ZoomInfo history: an eight figure deal.

RFP 100

RFP Zoominfo Work Management Data Hygiene 100

Zoominfo

JULY 2, 2020

Far too often organizations will appoint one person to execute automation efforts. These platforms are often a big investment for your organization – be sure you make the most of your purchase and ensure your employees are able to properly use them. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JULY 5, 2018

Data Hygiene and The Future of Recruiting. Think about it: The competitive nature of recruiting means the company that reaches a candidate first is most likely to secure an interview with him or her—and, you can’t do that without the right data. The post July 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. By all accounts, Steve seemed like a great fit for your organization. A content management tool can help you organize and implement a consistent content strategy to support your recruitment needs.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

OCTOBER 14, 2018

Quality data is the fuel of any successful sales team. Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3% The only way to prevent this is to audit and append your data regularly ( source ).

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. But with the latest technologies and data analysis, forecasting is much closer to being an exact science. It’s as simple as that.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

SEPTEMBER 5, 2018

Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. Prioritize data quality. Market intelligence involves collecting and processing a large amount of data– and, if that data is inaccurate or incomplete, it will do little to improve your marketing efforts.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

FEBRUARY 12, 2019

Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Companies with mature lead generation and management practices have a 9.3%

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Bad data costs U.S. It’s clear data is a critical business resource.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

SalesIntel

FEBRUARY 8, 2023

Data is the lifeblood of your CRM system, and data errors affect the entire system, sales effectiveness, and revenue. Because of mismatched, inconsistent data across your organization, your revenue-generating departments can only respond partially to client demands. Initially, data is frequently raw.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

OCTOBER 5, 2021

Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. Prioritize Data Quality Market intelligence involves collecting and processing a large amount of data. data is inaccurate or incomplete, it will do little to improve your marketing efforts.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

DECEMBER 5, 2017

High-growth organizations report an average of 16 touchpoints per prospect, within a 2-4 week span ( source ). B2B Data and Effective Sales Follow Up Statistics 43. 71% of sales reps say they spend too much time on data entry ( source ). Inaccurate B2B contact data wastes 27.3% of sales reps’ time.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

APRIL 15, 2018

Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up. Even companies who have access to data struggle to use it effectively.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JANUARY 23, 2019

Now, as we all know, sales organizations often have lengthy on-boarding processes. Organize Your Intel At this point in the process, you have two data sets. Think about it– if a company suddenly posts an inordinate amount of digital marketing positions, this may indicate a shift happening in their organization.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 27, 2022

For that reason, non-compliance with privacy regulations like GDPR or CCPA end up costing organizations more in the long run if ignored. Amazon announced an $888 million EU fine in its 2021 earnings report due to data violations. There are several data hygiene practices you can implement to combat insecure data.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 21, 2023

Low CRM adoption because of poor data quality management ultimately costs operations teams valuable seller trust. Giving your sales team their time back by solving data hygiene problems will increase their trust in your CRM. From there, it’s a matter of forwarding SQL appended with plenty of data for sales reps to start selling.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130