Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. You’ll take both practical behind-the-scenes and public-facing steps to: Get organized. Get organized. Pinpoint your ideal customers. Offer incentives.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? Automating time-consuming, manual tasks around content creation, management and personalization; campaign scheduling and execution; data hygiene; communication with sales; and lead nurturing, which saves time and improves productivity. In your inbox.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Work Management Automation 80

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

SmartBug Media

SEPTEMBER 4, 2023

By understanding each system’s use cases and necessary functionalities from their customers’ perspectives, these organizations have aligned their features to foster an integration that’s greater than the sum of its parts. Onboarding the entirety of a workforce may present a challenge to some organizations.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

KoMarketing Associates

JUNE 30, 2020

Approximately 92% of respondents stated that their CRM and the data in it is “important” or “very important,” highlighting the need for better data hygiene. Marketers and the Investment in Data Quality.

Cost 230

Cost Data Hygiene Statistics Validation 230

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. 60% of people change job titles within their organizations each year.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Only B2B

SEPTEMBER 7, 2022

The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. In addition, 32% of respondents believe their data is erroneous, and 55% of respondents indicate they don’t trust their data assets.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Martech

JUNE 21, 2022

In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said.

Data Hygiene 94

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 94

Zoominfo

DECEMBER 16, 2018

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” B2B data isn’t glamorous. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . SiriusDecsions.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Martech Advisor

SEPTEMBER 12, 2019

Part of this lack of fluency stems from poor data quality, but most of the problem stems from the lack of the right internal skills and technology. Quite simply, acquiring data has been prioritized over setting up organizations in a way that they can actually understand what data is telling them. Lack of data culture.

Organization 95

Organization Enterprise Management Data Hygiene Marketing Management 95

Zoominfo

JULY 2, 2020

Far too often organizations will appoint one person to execute automation efforts. These platforms are often a big investment for your organization – be sure you make the most of your purchase and ensure your employees are able to properly use them. Prioritize Data Hygiene. Get the right people on board.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

APRIL 17, 2024

Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. Clean your subscriber list Keeping your master subscriber list clean and organized is the best way to ensure a lower spam rate, yet we find it one of the most difficult requirements for our clients.

CAN-SPAM 90

CAN-SPAM Data Hygiene Domain Privacy 90

Zoominfo

AUGUST 5, 2018

Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Let’s jump into it.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Consequently, the dynamic between hiring organizations and candidates has become more and more candidate-driven. Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. is just as valuable as third-party contact data (if not more!). Invest in Third-Party Data. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

NetLine

DECEMBER 27, 2023

Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. That’s why having a data management platform (DMP) is a key component of any martech stack. DMPs play a vital role in maintaining data hygiene and consistency across your stack.It

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Only B2B

AUGUST 21, 2023

Consequently, the demand for data cleansing automation has risen as organizations seek to streamline this vital process. Data cleansing automation presents a spectrum of advantages beyond mere accuracy. Firstly, it significantly elevates data accuracy and quality. times higher than those with lower data quality maturity.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Martech

JULY 20, 2021

You also will need somebody to handle the development and creation of email, segmentation, and deal with data hygiene, people measuring analytics and measuring performance not just for email campaigns but across the platforms. Activating these roles throughout the organization. And even [you’ll need] creative designers.”.

Data Hygiene 110

Data Hygiene Ad Building Marketing Automation Services Marketing Management 110

Zoominfo

AUGUST 2, 2020

Here’s what you need to know before making your next B2B data purchase: Type 1: Owned B2B Data Providers. Owned data is sourced from a vendor’s daily business processes, or through proprietary data-gathering technology. An example of owned data is an organization selling their opt-in membership list.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Zoominfo

JUNE 3, 2018

Of course, every Sales Dev organization is unique, so technology that works for one company may not work for yours. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

OCTOBER 14, 2018

If your team’s performance is lagging and your sales database is a mess, it’s time to conduct an audit of your data. Quality data is the fuel of any successful sales team. 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Inaccurate B2B contact data wastes 27.3%

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

JANUARY 5, 2021

Feed Salesforce the best (and freshest) data with ZoomInfo Enrich. Practicing good data hygiene is essential. Smart sales organizations hone fine-tuned and repeatable outbound processes. Visualize the relationships between organizations, as well as volume trends. Let’s take a look. Take ZoomInfo for a spin!

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Litmus

SEPTEMBER 13, 2022

Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization. Poor data hygiene can lead to poor engagement , deliverability , CTR, and return on investment (ROI) —none of which you have to risk.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay?

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

InsightSquared

JUNE 16, 2020

These can be data hygiene recommendations, sales process reminders or even machine-learning driven suggestions. Leverage guided selling the right way and you can take your sales organization to new heights. Guided selling enables you to keep reps on track by suggesting timely actions for them to take. Ready to get started?

Practices 177

Practices Best Practices Data Hygiene Buying Cycle 177

Zoominfo

JANUARY 28, 2019

If done successfully, B2B blogging can be enormously effective at driving organic traffic to your website, engaging potential buyers, and generating high-quality leads for your sales team. Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

KoMarketing Associates

FEBRUARY 21, 2017

A quarter of marketers (25 percent) only perform data hygiene practices quarterly. Nearly a quarter (24 percent) standardize their data annually, and 40 percent do not perform data overlays to check for duplicate information.

B2B Marketing 138

B2B Marketing Data Hygiene B2B Analytics 138

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? I think data hygiene has to fall on C-level shoulders.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

JULY 2, 2020

Far too often organizations will appoint one person to execute automation efforts. These platforms are often a big investment for your organization – be sure you make the most of your purchase and ensure your employees are able to properly use them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MAY 7, 2021

When the teams at the two organizations conferred, however, and brought this to Lyon’s attention, he made a bold decision: In order to offset the prices, he would give them a huge number of licenses. For free. No matter who the competitor was, he was confident that Zoominfo still had numerous use cases that would benefit the company. “We

RFP 246

RFP Zoominfo Work Management Data Hygiene 246

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). Here’s what you need to know: 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

InsightSquared

MARCH 5, 2021

Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad. I tried both carrot and stick strategies—with each approach failing to change sales rep behavior and motivate them to take accountability for their CRM data hygiene. Transforming the Activity Capture Approach.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

OCTOBER 5, 2021

Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. Prioritize Data Quality Market intelligence involves collecting and processing a large amount of data. data is inaccurate or incomplete, it will do little to improve your marketing efforts.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130