DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. This has immensely cut down our sales cycle time.”

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

MARCH 24, 2021

Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. What Is Poor Data Quality? Prospect and customer experiences take a hit.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

DECEMBER 3, 2018

So, what does list churn have to do with B2B marketing data? Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. Once you’ve completed your initial data audit, your job isn’t complete. ZoomInfo can help.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

Zoominfo

DECEMBER 23, 2020

As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads. Remember: data comes first in a database strategy. Improve Your Data Quality. Finetune Your Data Privacy Efforts.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal? Closing more sales.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

OCTOBER 14, 2018

Less than 1% of cold calls lead to a sale ( source ). The Problem with your Data. Low-quality data can impact every aspect of a business—particularly sales and marketing. Companies that employ consistent data hygiene create 700% the number of inquiries and 400% the number of leads than those who do not ( source ).

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. If you’re like most recruiters or hiring managers, you use some combination of the data collection methods listed above. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

OCTOBER 26, 2020

The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools. Businesses turn to B2B database tools because theirs is cluttered with outdated, invalid, or incomplete contacts.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Zoominfo

AUGUST 2, 2020

Users can meticulously target audiences and find leads fit to purchase a product or service. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. It encompasses demographic data including: .

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 28, 2018

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. 3. ZoomInfo. According to the Talent Hero website, they focus on lead generation for recruiters. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal? Closing more sales.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. What is Data Maintenance?

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2021

Engagement looks different between warm and cold leads. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Warm leads have shown interest by interacting with content or form fills. Build a list of lead qualifying questions (i.e., Qualification.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. Let’s look at a few examples of common recruiting pain points and how technology can address them: Candidate sourcing: Sourcing the wrong candidates can lead to an inefficient hiring process.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. To increase the number of good leads, the latest data-driven sales prospecting tools can analyze your customer and prospect database.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

OCTOBER 14, 2018

of the time ( source ) Less than 2% of cold calls actually result in a meeting ( source ) Less than 1% of cold calls lead to a sale ( source ) In 2007 it took an average of 3.68 The Problem with your Data Low-quality data can impact every aspect of a business—particularly sales and marketing.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. A Guide to B2B Data Sources.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

SEPTEMBER 5, 2018

Because B2B data decays so rapidly, you must prioritize data maintenance for this type of initiative to work. Your best bet is to work with a data maintenance tool or provider that can automate regular data hygiene processes. Gather data from a wide variety of sources.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

SalesIntel

FEBRUARY 8, 2023

These are all important considerations, but bad data is so much more. Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions. It provides information that takes up your time and leads teams to lose faith in the CRM and one another. How do you want to use the tool?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

DECEMBER 5, 2017

Emailing (21%) Data Entry (17%) Prospecting & researching leads (17%) Internal meetings (12%) Scheduling calls (12%) 3. However, sending text messages to a prospect prior to making contact on the phone decreased the likelihood of ever contacting that lead by 39% ( source ). Other initiatives include ( source ). emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? Standardize data input. Consistency is key.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

MARCH 3, 2021

Engagement looks different between warm and cold leads. Leads that haven’t shown explicit interest in your product — cold leads — require more research to find their challenges. Warm leads have shown interest by interacting with content or form fills. Build a list of lead qualifying questions (i.e.,

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

OCTOBER 5, 2021

Because B2B data decays so rapidly, you must prioritize data maintenance in order for this type of initiative to work. Your best bet is to work with a data maintenance tool or provider that can automate regular data hygiene processes.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

MARCH 8, 2022

The more complete and accurate the data, the more likely it is that your marketing and sales efforts will align with the needs of your target customer. What is the impact of bad data on sales and marketing? Bad data also prevents successful automation.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98