Navigate the Channel

DECEMBER 1, 2023

Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Marketing Insider Group

APRIL 18, 2017

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. The digital age has brought about widened reach, The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.

Broadcasting 279

Broadcasting Marketing Campaigns Tools 279

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. Here is a guide to help CMOs build and execute a data strategy that bears fruit. 1.

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

MindFire

MARCH 13, 2023

Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail. Are you a data-driven marketer looking for the next big thing?

Marketing & Strategy 52

Marketing & Strategy Marketing Budget Management Analytics 52

HG Data

SEPTEMBER 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity. But executing ABM effectively … The post A Data-Driven Approach For ABM Marketing appeared first on HG Insights.

Account Based Marketing 98

Account Based Marketing ABM Sales Cycle Marketing 98

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Digital Asset Management 120

Digital Asset Management Personalization Peer-to-peer Work Management 120

Ontraport

DECEMBER 20, 2021

Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account. Learn how to use UTMs to collect first-party data about where your leads and sales are coming from as you follow along with “Apple crushed Facebook’s ad tracking. Read more ?.

API 104

API Advertising Funnels Top of Funnel Marketing Funnels 104

ClickZ

JULY 31, 2020

By leveraging a data-driven attribution model you can eliminate the biases associated with traditional attribution mechanisms, and understand how various messages influence potential customers and the variances by geography and revenue type. Limitations of traditional marketing attribution models.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

DivvyHQ

MARCH 14, 2022

Companies are leveraging data like never before and focusing their analysis on improving customer experience. Here are some tips to help you jumpstart your data-driven marketing efforts. It's music to our ears. But how do you get started down this path?

Analysis 99

Analysis Paid Search Agency Tips Marketing & Strategy 99

Stevens & Tate

DECEMBER 30, 2022

Not long ago, businesses simply didn’t have that much information to leverage when it came to crafting marketing campaigns. A lot of their marketing effort came from the instincts of their advertising agency’s creative team. However, knowing how to use that data properly is important as well.

Advertising Agencies 92

Advertising Agencies Creativity Paid Search Agency Campaigns 92

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. “They’ve got all this data at their fingertips,” Hatch said. What brands get wrong about data-driven content. That promise was flawed.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Porch Group Media

JULY 6, 2021

With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Lake B2B

FEBRUARY 26, 2024

Email marketing is one of the most effective ways to reach your target audience and grow your business. Buying an email list can give you a lot of benefits by helping your business save time, […] The post What are the Advantages of Buying an Email List for Data-driven Marketing? appeared first on Blog.

Buy 52

Buy Email Marketing Marketing Effectiveness 52

Benchmark Email

FEBRUARY 24, 2021

Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods.

Storytelling 123

Storytelling Marketing 123

Bannerflow

APRIL 22, 2021

In an increasingly digital world, it’s now more important than ever for marketing to be data-driven and to harness the power of big data analysis. Despite this, many businesses still focus on traditional forms of marketing. What will we be covering in this guide to data-driven marketing?

Planning 84

Planning Advertising Agencies Paid Search Agency Digital Marketing Funnels 84

KoMarketing Associates

APRIL 18, 2018

Data-driven marketing is still a new tactic for some marketers, but research shows that those who utilize it find it extremely helpful for reaching their primary goals. The researchers of the report credit these findings with the fact that customers and clients are more willing to provide data to marketers.

CMO 151

CMO Touchpoints Marketing & Strategy Advertising Benchmark 151

Valasys

JANUARY 17, 2024

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Powered by insights from customer data, industry trends, and buying behavior, they pinpoint high-value accounts with surgical precision. What is Data-driven ABM? Data-Driven ABM Strikes!

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles B2B Marketing 40

Biznology

AUGUST 2, 2018

I used to like the term “data-driven marketing.” But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes. But the “driven” part, not so much.

Conversion Rate 120

Conversion Rate Newsletter Paper Conversion 120

Oktopost

OCTOBER 1, 2020

We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”. But what in tarnation can we do with the infinite amounts of marketing data we are collecting?

Marketing Management 131

Marketing Management B2B Sales Linkedin Social Media 131

MindFire

MARCH 13, 2023

Ninety seven percent (97%) of marketers are using some sort of data-driven marketing to ensure they are maximizing their marketing spend. But most have not kept up with the latest marketing advancements when it comes to direct mail. Are you a data-driven marketer looking for the next big thing?

Marketing & Strategy 40

Marketing & Strategy Marketing Budget Management Analytics 40

Sharpspring

DECEMBER 13, 2021

Has marketing ever existed without data? Even in the days of traditional marketing, brands would survey customers and test audiences. Digital marketing took those old methods, flipped them on their heads, and amplified them. Marketers no longer have to set up surveys or request feedback to understand the customer journey.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Ad Agencies Planning 85

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. At the heart of this transformation lies the unparalleled importance of data-driven decision-making. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

ClickDimensions

JANUARY 22, 2024

And data is at the heart of this imperative. The global pandemic has accelerated the need for and importance of data-driven marketing. Data can help improve personalization, drive sales and foster loyalty – all of which are greatly needed in a volatile business climate.

Digital Transformation 40

Digital Transformation Loyalty Marketing Personalization 40

Search Engine Journal

DECEMBER 17, 2020

A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. The post How to Manage a Data-Driven Content Marketing Calendar via @JRiddall appeared first on Search Engine Journal. Here's what you need to know.

Planning 144

Planning Content Marketing Content Search Marketing 144

Huptech Web

JUNE 9, 2023

Table Of Contents Introduction Data-Driven Marketing vs. Traditional Marketing Why Does Any Business Need Data Driven Marketing? What are the Benefits of Data-Driven Marketing? These clues are like breadcrumbs that lead clever marketers to a secret stash of information.

Paid Content 52

Paid Content Planning Marketing AI Marketing Analytics Tools 52

Vision Edge Marketing

JANUARY 24, 2019

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources.

Paid Search Agency 185

Paid Search Agency Work Management Lead Ranking Marketing Management 185

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

sagefrog

JANUARY 24, 2024

The evolution of technology, consumer behavior, and global markets has ushered in a paradigm shift, demanding marketers to be agile and forward-thinking. At the heart of this transformation lies the unparalleled importance of data-driven decision-making. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

B2B Marketing Analytics

NOVEMBER 29, 2020

Among the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”. Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role. Revenue CMOs are growth marketers who are going beyond the traditional marketing execution role.

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Biznology

APRIL 16, 2019

It’s time for marketers to put humanity back in their marketing practices. It seems some marketers have their head in the sand that it will never be an issue, others have their “paranoid” dial turned up to 13. People who have been giving away their data for free are tired of being abused. Think about data usage.

Privacy 106

Privacy Facebook Trust Marketing Marketing 106