Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. Because buyers will have moved on.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Work Management 110

Work Management Generation Marketing Management CMO 110

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe. What do we wish to know?

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? You can also use advanced Google search operators to find competition.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Tony Zambito

JANUARY 21, 2022

Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Put forth in their quest to know more about buyers and customers. And user research and user personas were originated to convey human-centered insights about user behaviors.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

The Forward Observer

DECEMBER 1, 2023

Deb’s background as an HR Director with a Fortune 500 company along with her diverse experience in Sales and Operations uniquely equips her to work across a variety of industries and functions. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 164

Buyer Personas Barriers Click Rate Marketing & Strategy 164

Tony Zambito

JANUARY 15, 2022

A struggle for leaders is in aligning their teams and tactical operations with business growth strategies. This includes their interactions with buyers and customers. One is a lack of understanding about buyers and customers. Two voids that require buyer insights and growth-focused buyer personas.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Choose the most relevant ones (and the most relevant aspects of their operations).

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Zoominfo

MARCH 4, 2021

Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success. You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Streamlining operations and reducing costs can positively impact profitability. What could be wrong?

Planning 109

Planning Multi-Channel Word of Mouth Best Practices 109

Tony Zambito

JANUARY 20, 2022

Specifically, a lack of insights into their buyers and customers. As we enter a pronounced era of uncertainty , decisions related to investments, strategies, markets, and the likes have intensified. In a recent coaching conversation, I talked with an executive who invested a substantial amount in buyer personas.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Zoominfo

JULY 14, 2023

When your business is serving the incredibly diverse array of mid-market companies in the U.S., The information you need for effective go-to-market is out there. My job is to bring the information to our sales teams as easily as possible,” said Andy Ruffles, director of sales operations and strategy at Capital One Commercial Banking.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Advertising Agencies Acquisitions 130

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 109

Marketing AI Marketing Management Marketing Automation Services Planning 109

Webbiquity

JULY 26, 2022

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. From onboarding new hires to focusing on your customers’ needs, you have a lot to cover. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes.

Startups 254

Startups B2B Business Budget Programs 254

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Tony Zambito

MAY 29, 2021

Marketing and Sales Leaders Will Need To Activate Critical Buyer Insights To Meet New Buyer Behaviors in a New Era for B2B. If B2B leaders, like yourself, are expected to succeed at newly formed or reinvented go-to-market strategies, one element that cannot be missing in action is essential buyer insights. 2 – Buyer goals matter.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 302

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 302

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 332

Relevance Planning Paid Search Agency Work Management 332

Lead Forensics

APRIL 30, 2024

Established companies falter when they ignore the changing behavior of customers. Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? Maybe it’s really a case-by-case situation?

Buy 104

Buy Ideal Customer Profiles Work Management Verticals 104

Zoominfo

JUNE 26, 2020

You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. How often does your marketing team produce content based on internal opinions or requests? Axel developed a comprehensive understanding of marketing by moving through brand, communications, and product roles early in his career.

Top of Funnel 86

Top of Funnel Planning Content Buyer's Journey 86

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers? This is where personas come in. And who wouldn’t?

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Build Local Buyer Personas.

Buyer Personas 325

Buyer Personas SMS Content Communities 325

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Customer Satisfaction 292

Customer Satisfaction Effectiveness Planning Work Management 292

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Marketing Insider Group

AUGUST 13, 2020

But since the start of COVID-19, customers have gained even more of an upper hand. Instead, consumers are operating as free agents untethered by past behaviors and habits. As an entrepreneur, CEO, or executive, you should look at this new wave of customer as both an opportunity and a challenge. How can your brand stand out?

Ideal Customer Profiles 284

Ideal Customer Profiles Marketing AI Top of Funnel Work Management 284

Webbiquity

NOVEMBER 18, 2021

Market volatility, environmental or economic adversity, and reputation concerns are all possible trigger events. By uploading a list of your existing clients to a tool like the Triggr platform , you can receive a graphical representation of what your ideal customer profile looks like. Customer Role Changes. News/Media Mentions.

Ideal Customer Profiles 254

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 254

Webbiquity

JUNE 14, 2022

Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. Understanding your ideal buyer persona will give you a general idea of what problems your prospect is likely dealing with, but do your homework to try to ascertain their more specific issues. Guest post by Dylan Berger.

B2B Sales 314

B2B Sales Planning Tips B2B 314

Top Rank Marketing

APRIL 22, 2024

Where AI really shines in marketing is in data analysis. As we marketers lose some of our most useful data tools, AI and machine learning can help us pick up the pieces. Here’s the current state of generative AI for marketing data, and how it looks to evolve in the near future. Put these insights to work in a timely fashion.

Lead Ranking 126

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 126