customer 
Anything Goes Marketing
JANUARY 18, 2009
You may use it to highlight upcoming events, press releases and product/service updates. The question that you may be grappling with is this: How should Twitter be used for customer service? If you notice, it's recommended that all customer blog posts be followed up on. It all depends on the nature of the request.
Anything Goes Marketing
OCTOBER 21, 2007
Can you apply this same concept to customers? Knowing the account rep role myself quite well, wouldn't it be easier if you had a mechanism that scored existing customers through automation rather then waiting for account reps to pass on this data? PS - Has anyone tried a Customer Scoring program?
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Anything Goes Marketing
NOVEMBER 19, 2006
We sometimes forget that our customers are the lifeblood of any organization. Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. He sees email as the optimal technology to do this by using transactional emails.
Anything Goes Marketing
SEPTEMBER 8, 2008
This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" This goes beyond your product and beyond your company. They succeeded with this ad.
Anything Goes Marketing
APRIL 5, 2009
It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.
Anything Goes Marketing
AUGUST 3, 2009
If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Think about how you can time the changes to your pictures to promote events or product launches. It’s that easy.
Anything Goes Marketing
APRIL 7, 2010
The marketer needs to make educational materials that will guide the prospect along the buyer’s journey as they progress through the evaluation stages to the eventual product purchase. This may include emails for new clients, timely product usage information, regular tips and tricks and renewal notices.
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