LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Pardot’s Secret.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

OCTOBER 18, 2010

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 15, 2010

The Marketo User Summit was BIG: 600 customers and partners were attending. I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 11, 2010

Ardath Albee, Content Marketing is for Customers Too! Steve Woods, The Content Gap – Lead Nurturing and Content Creation. Webinar: The Secret To Creating Lead Nurturing Content That Converts. Tags: content marketing lead management. 5 Steps to Simplify B2B Marketing Content. Michele Linn, Need Content?

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 26, 2010

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Maximize Revenue Attainment by Re-nurturing Leads.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Conference.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

FEBRUARY 20, 2012

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. A good nurture email helps convert prospects into paying customers. They signed up.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

FEBRUARY 10, 2010

This is the flawed but still-important number of inquiries (raw leads), plus the number of qualified leads. You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile. If yes, you have a qualified lead. Revenue Metrics. Process Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

MAY 5, 2010

CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers. Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

APRIL 24, 2009

BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

AUGUST 10, 2010

Land grab is common, where vendors lower prices to get customers on board. ‘Free’ customers may lack the expertise to be successful. Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. There is severe competition (30+ vendors). What is your take?

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

LeadSloth

APRIL 29, 2009

Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog. Hubspot is probably both the most active and most popular blog of this list. He writes in-depth posts on Marketing Automation best practices.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

JULY 10, 2009

This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Demand generation is not complete without covering Webinars, one of the key lead generation programs. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

SEPTEMBER 8, 2010

The minimum level of integration is bidirectional synchronization of contacts and leads. If they see campaign history, email responses and web visits, they get a much better picture of the needs of that particular lead. It’s even better if they can assign leads to the most appropriate marketing campaign.

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

JULY 22, 2009

Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?&#. Overall Results.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

JANUARY 12, 2010

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JULY 29, 2009

I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The frustrating thing was: very few prospects managed to use it successfully, so the conversion rate to paying customers was almost too low to measure, maybe 0.02% or so. Very true. Very frustrating.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

MARCH 24, 2010

In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce. Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. Determining an accurate method of revenue attribution is typically very difficult.

ROI 100

ROI Campaigns Marketing Management SEM 100