The Effective Marketer

OCTOBER 14, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Can you make something fun that will entertain and educate them?

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. The chart below shows the difference between B2C and B2B companies.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

MARCH 11, 2011

O'Reilly has established many great brands like Web 2.0 What Is Web 2.0? O'Reilly says that the term Web 2.0 was about redefining the Web after the first bubble popped. As a marketer, you should build a story that your potential customers can become passionate about. Connect with HubSpot :

Web 2.0 28

Web 2.0 Ad Building Brand Identity Branding 28

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, Go Mobile Conference Atlanta, GA: This event, sponsored by HubSpot and powered by the 60 Second Marketer, will teach you anything and everything you need to know about mobile marketing, and more. Also, you don’t want to miss expert advice from people at Google, Kodak, IBM, HubSpot and SPANX! October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. What will they get out of it? United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. Effective marketing is about generating sales. But that’s another story.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 29, 2009

Why would you make it difficult for a loyal customer to continue using your product? And better, yet, why would you make it difficult for a customer to start using a more expensive product (the Kindle version was more expensive than the online journal)? additional features, more convenience, better value, etc.) United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Hubspot

MARCH 16, 2011

Web 1.0 - Web 1.0 Web 2.0 - In Web 2.0, Getting feedback from customers early is invaluable. comes from the data that is being created in all of the Web 2.0 Do you agree with Hoffman's vision of Web 3.0? Connect with HubSpot : was an era of low bandwidth. applications.

Rules 28

Rules Web 2.0 Skype Bandwidth 28

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JULY 12, 2009

Are we losing customers? Are we losing customers? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Here’s five simple rules I use when presenting data on a chart format: 1.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

JUNE 16, 2010

Chad Levitt is an Inbound Marketing Specialist with HubSpot and author of the New Sales Economy blog that focuses on how sales 2.0, social media, and how inbound marketing can be used as a sales strategy for the Web 2.0 Connect with HubSpot : Photo Credit: Garrett Albright. -. Download the On-Demand Webinar Now!

Demand Generation 28

Demand Generation Inbound Marketing Demand Generation 28

The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Simply press CTRL+SHIFT+K.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 9, 2010

The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 will be presenting. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us Tags: Web 2.0 Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Tags: Web 2.0 This tutorial is clear and generously illustrated with screenshots. Social Tagging.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 30, 2009

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. RONI: reduced customer satisfaction, damage (possibly severe) to brand. Tags: Web 2.0 You have no way of even accurately identifying all of those points of exposure, much less assigning a value to each one.

Social Media 20

Social Media Paid Content ROI Media 20

The Effective Marketer

MARCH 12, 2009

You can also customize yourself the role if the default ones don’t fit. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 but you have prioritized them.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Hubspot

JANUARY 4, 2013

The homepage also includes good "proof" elements by listing some of their top customer logos, along with the copy, "Over 140,000 businesses use Box.". It's clean, web 2.0-like, Why it's brilliant: For those love birds planning their big day, eWedding is a great destination to building a custom wedding website.

Design 28

Design Examples Web 2.0 Lead Scoring 28

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. Know your customers or clients, and their social media attitudes and behaviors. Why jump into social media without knowing if your customers are “there.”

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

WebMarketCentral

NOVEMBER 12, 2008

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. That's because you probably are. Want to know how you rank as a Twitter user (or check out anyone else's rank)? There are lots, lots more.

Twitter 20

Twitter SEM Tools Practices 20

The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

Content Standard

SEPTEMBER 8, 2016

This isn’t just a complaint from sales teams; marketers and CMOs feel the pain too, as they work with their sales teams in funneling leads and helping them connect directly with customers. They needed to understand and deploy websites, online CRM systems, new payment systems, and more. The Hidden Danger of the External Social Consult.

Social Marketing 40

Social Marketing Top of Funnel Enterprise Management Work Management 40

Pearl Digital Marketing

JUNE 4, 2019

You can build links to your website using a number of strategies: Get your business listed in directories Submit your content to web 2.0 Studies from HubSpot show that companies that blog more than 16 times per month generate 3.5 We refer to this as “referral” traffic. properties (i.e. Content Marketing.

SEO 65

SEO Lead Ranking Lead Scoring Keywords 65