Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

DECEMBER 20, 2019

They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

DECEMBER 28, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). We need ROI.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 8, 2016

Customer centric companies are 60% more profitable than non-customer centric organizations Source: Deloitte & Touche. I’d be happy to help and would love to hear from you. In 2012 she founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Cintell

JANUARY 27, 2016

It’s time to reimagine their potential to help you close more deals, faster. Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. Here are some fresh ideas for using this tool to drive more sales: 1.

Buyer Personas 100

Buyer Personas Cross-Selling Sales Cycle Training 100

Cintell

FEBRUARY 10, 2016

Christina highlighted the fact that deploying personas across the organization can position portfolio marketers as the internal expert on the customer, increasing their internal visibility and maybe delivering the elusive respect they deserve. Our own research supports this fact, with only 8.2% Justifying the Investment in Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 14, 2016

The end result is a new layer of intelligence that can be combined with buyer personas that can help marketers target and segment an audience contextually, and at scale. Well-honed company personas will change the dynamic from that of vendor-customer to one where colleagues are collaborating to achieve an ideal solution.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

NOVEMBER 25, 2015

Instead, Jay Famico and Jason Hekl in their opening keynote recommend focusing on impact to help realize what technology is driving real change vs. creating more activity. The key for me is to not promise the world – but rather be very clear about the specific issue we address and help marketers overcome.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

FEBRUARY 25, 2015

Serve as a tool that can be referenced easily to help guide the development of relevant marketing programs. Help marketers understand how emotions and empathy play in solving the specific problem or for reaching a key objective. Read more about this in our post “ 5 Signs You Don’t Know Your B2B Customer ”. Personas should: .

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

Helping companies to understand their buyers has become an industry in and of itself – one that is growing in both size and importance. As buyers change, organizations are working to stay on top of shifting trends and customer preferences. Understand the difference between a well-developed, well-researched persona, and a sketch.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

JULY 9, 2018

It is a simple truth that businesses thrive when their customers want them to. In a time where stories of good or bad customer experiences can spread like wildfire, being a consumer-centric business is not option. In that case, what a business can control is their response to such a customer.

Act-On 156

Act-On Course Positioning Features 156

Cintell

FEBRUARY 24, 2016

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. You live the “customer experience” every single day.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

OCTOBER 23, 2017

We created this guide to help you get started. They are derived from customer data and market research. They should paint a picture of who customers are and what drives them to your product or service. Buyer personas are important because they help you both target and relate to customers. What is a buyer persona?

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166

Cintell

DECEMBER 4, 2015

See the full infographic here – certainly you should choose to name your personas in a format that resonates with your organization, but I hope this resource is helpful as you humanize your own buyer personas. Be Customer-Centric. Create Digital Buyer Personas and Share Companywide. SIGN UP NOW.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100