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Google Analytics- Calculated Metrics for Lead Generation Websites

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Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

Who Should Nurture B2B Leads with Social Media?

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Customer Service/Success Reps: Many customers and prospects want the companies they deal with to have a presence on social so they can get questions answered quickly. Teaching your customer service employees how to use social platforms correctly to listen and smooth the way for customers can make a huge difference in your company’s brand perception. Social Selling

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos.  Skyglue takes Google Analytics to the next level.

Content Methodology: A Best Practices Report

for customer service. Customer service teams are the experts on customer pain points. president of global creative and content marketing. “It’s customer-first thinking. A lot. Business Goal Content Objectives KPIs Customer. customers Customer service • Number of service issues resolved using. become customers. Content. Methodology: A Best.

7 Recent or Unique Google Adwords features you should be utilizing today.

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When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  These are certainly unique ways to build a customer list. 2. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? 

An Overview of Google Analytics Goals & Conversion Metrics

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There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

How The Beatles’ Songs Optimize B2B Marketing Strategies

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All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  Analytics is where all of your visitor and conversion data come together, where custom dashboards and reports can be developed and analyzed. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Act Naturally. All Together Now.

Measuring Content with the New Google Analytics

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Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. More powerful custom … [ visit site to read more ].

Evangelizing a Content Marketing Program

percent of American pay TV custom- ers overall, including the 25–34 demographic. as sales, employee advocacy, customer service, audi- ence engagement, thought leadership, and hiring. CUSTOMER RETENTION & LOYALTY The “always-on sales funnel” is a mod- ern marketing cliché for a reason. customer. There’s. a lot of evidence to indicate that Google is looking at.

The Relationship between Social Influence and Customer Experience

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If you Google the word “Influence,” this information pops up: We all influence someone in one way or another. The customer’s experience with you, from first exposure to your content through interactions with you along the buying cycle, is built on emotional response. When customers seek you out in a social channel, they’re looking for an opportunity to build an emotional connection.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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The winning bidder gets to serve the ad, which is often customized on the fly to better tailor the message to the audience. DMPs enable advertisers to consolidate online and offline customer data from various sources into a single location, then use it to create demographic and behavioral segments that can be used to target online advertising. GOOGLE DISPLAY INTEREST TARGETING.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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People use Google for two reasons: I want, and I need. Display advertising is more than just Google.  Evaluate other advertising options and understand how online display contributes to lead generation.  We negotiate hard with publishers and custom display platforms, and investigate creative opportunities to promote content and offers.  Consider performing a buyer persona audit to ensure your content and message resonates with your customer’s needs. have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Consider the following: Google. months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP. Google’s premium analytics allows 5 models of attribution. Rebook? We know better, don’t we?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Consider the following: Google. months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP. Google’s premium analytics allows 5 models of attribution. Rebook? We know better, don’t we?

Content Marketing Playbook: Strategy and Roadmap

customers to reimagine GE on the cutting edge, which. you Google it, you’ll find a thousand different blog posts. they end up becoming customers of Moz, that’s great, too, but that’s a side benefit. list that could include: its own investment trends data, data and queries gathered at its customer call center, the expertise of its financial advisors and other internal.

Online Display Advertising, Targeting, and Capturing Leads

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It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Your potential customers don’t know you exist. Awareness. 

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LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Another option is a custom email, called a LinkedIn Partner Message that can be sent to a specific target audience via email.  Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Targeting. You can target LinkedIn ads by. Location.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution,  click rates, video views, social media shares and comments, Leads generated, ROI reporting.  .  A B2B Video Marketing Strategy Overview. Why Video.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Outsmarting Google: SEO Secrets to Winning New Business. Advanced Google AdWords. Ruth P.

Website Call to Action; Alternatives to “Contact Us” for lead generation

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Request a Custom Quote in 24 hours. Related Posts: Two Google Adwords features worth testing for lead… Content Marketing Strategy; How you need both an SEO and a… Website Design Optimization Conversion Rate Optimization Retargeting; An Internet Marketing Tactic to Increase… Conversion Tactics Landing Pages What is Conversion Optimization? Phone call completed.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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First, my toolset: RSS Reader from Google. Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store:  G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus. Well sort of.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

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First, my toolset: RSS Reader from Google. Google Chrome.  My process only works with this browser.  (But feel free to test others after it’s set up with Chrome). Accounts on LinkedIn, Facebook, Twitter, and Google+. Gmail account to use Google’s Reader. Second, download the following extensions from Google Chrome Store:  G o to https://chrome.google.com/webstore. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Extended Share for Google Plus. Well sort of.

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B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

Facebook Business Pages; Measuring What Matters for Success

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Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click?  Taken from Google analytics, you should always be monitoring website traffic from social media sources.  . The result?  New Likes.

How Did That Banner Ad Get To Your Website?

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DMPs enable advertisers to consolidate online and offline customer data from various sources into a single location, then use it to create demographic and behavioral segments that can be used to target online advertising. Campaign optimization strategies. • A tour of the Google Display Network platform. • B2B topics; lead nurturing, native advertising, LinkedIn advertising.

Stop the Insanity; A View on Social Media ROI for Lead Generation

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Google Analytics has a new feature that can credit attribution. weeks later I decide to research a need that the brand sells.  I may go to Google and perform a branded search for the firm I liked on Facebook.  Assisted conversion- social media. . I do some research for a product and visit a website from a Google search. For more information on assisted conversions and analytics, I offer you this link to Google’s explanation. Caveat: For the above exercise I did not include margins or customer expenses when calculating ASV.  Landing pages as well. Sales: 7.

How B2B Buyers Have Changed- and the Role of Content & Social Media

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Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Replace ABC with ABH (Always Be Helping). attract prospects.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time. will be forced to value "fit" over "reach" where they target the customers that fit. or current customer is. B2B Marketing.

How B2B Buyers Have Changed- and the Role of Content & Social Media

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Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. They do their own research online, and then contact vendors and service providers when they’re ready to talk price. That means social media.

Is Blogging Right for my Business? The Benefits of a Business Blog

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Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out. Often.

Social Media Metrics & Analytics; Measuring Success

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Every business is different.  Of importance is that you start keep a custom dashboard, and begin measuring this stuff weekly of monthly, and hopefully your trends increase; otherwise you’ll need to reevaluate your content strategy.  . All of these metrics and more, with examples and Google Analytics detail, can be downloaded for free from our social media analytics page. Twitter.  .

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

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The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Google assigns and displays a custom/unique toll free phone number (a unique Google forwarding number that is dynamically generated for each ad group) in your ads on both mobile and desktop devices. The idea is simple.  whew!).

Types of Website and Landing Page Conversions you can Track with Google Adwords

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In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. These are the concrete numbers Google has always offered–people who definitely clicked an add and ended up converting in a directly trackable manner. One conversion and two hundred conversions from a single click both show up as a ‘+1′ here, so if you’re aiming for repeat customers this might be a less useful metric. This will help you get a grasp of those customers who click your ad, then make their conversion later on a different device.

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

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Second on the list is generating a high volume of leads; 49%.  In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. SEO generates leads over the long-haul, and good-quality leads, but SEO does take time, and depending on level of competition, you can’t make Google’s first page on everything you sell.  That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. Generate Leads: 46%. .

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A Lead Generation Plan Begins With Content Marketing Strategy

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It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.  Educate and influence potential customers about products and solutions. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

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It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.  Educate and influence potential customers about products and solutions. Introduction.

10 Customized LinkedIn Communication Tactics That Will Increase Response

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Customize your URL – On LinkedIn you have to option to customize your URL; make sure you do it. Check your settings – Make sure your settings are “new customer friendly,” meaning you don’t have them set to private. LinkedIn leaves then open so Google can index them. LinkedIn is one of the most powerful tools available to network, grow your business, and reach customers.