Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out. Often.