Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. After all, that’s how your prospects and customers will find your blog and/or Web site. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

JUNE 19, 2015

For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. 3) Create Buyer Personas.

Brand Identity 28

Brand Identity Branding Buyer Personas Tips 28

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Think about new “arrangements&# of content as resource centers for prospects and/or customers.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 3, 2010

Poor results stemming from bad or no content strategy and focusing solely on the design aspects. We already have lots of brochures and data sheets to give to our prospects and customers. Don’t be persona non grata – take the time to really understand the persona of the target audience.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. As a practitioner in the field of Inbound Marketing Automation, I couldn’t agree more with you, and Mike Gospe’s view points about the need for a strategy before you embark on a quest for Automation tools.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

JUNE 7, 2010

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? I’m guessing it’s been a while. First, it is cheaper.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Single Grain

MAY 24, 2021

I will also share some of the best audio SEO strategies that you can use to promote your audio assets to grab more listeners. Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. > <rss version=”2.0″ Let’s begin!

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Online Marketing Institute

NOVEMBER 1, 2010

Not surprising that Web sites dominate marketing mix popularity, but most lack basic building blocks needed to build customer relationships. « Digital Marketing Gets A Boost In 2009 B2B Budgets Eloqua Removes Start Up Barriers In Race To Capture Customers » Blog at WordPress.com. Want to hear more?

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Scoop.it

MARCH 11, 2021

This includes both the content you publish to external audiences (your partners, leads, customers, and more), but also your employees. Once you click ‘Create a topic’ from your dashboard, you’ll be able to add a name, customize the URL, select the language, and set the privacy for your content hub—your Scoop.it

Curation 66

Curation Advertising Agencies Press Content 66

Convince & Convert

MARCH 1, 2012

The RSS feed is: [link]. Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” So I would hate to give up Twitter, but it would probably have to be Facebook for me. Listen Now.

Creativity 142

Creativity Work Management Marketing Automation Services Marketing Management 142

BuzzSumo

JANUARY 19, 2021

Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. Here is what they had to say: Want to get started on your own outreach strategy? Lisa Barone, VP of strategy at overit. Try BuzzSumo.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. Klout scores.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. Keep emailing us or coming to the Facebook page or whatever. I was absolutely shocked to find out that only 33% of people on social networking sites follow a company or a brand on Facebook or Twitter. I’m pretty certain I’ve never liked a brand on Facebook. Listen Now. Jill : Anywhere.

Work Management 119

Work Management Marketing Management Stats Social Media 119

Convince & Convert

JULY 27, 2012

The RSS feed is: [link]. I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. ” I got like 22 replies and sent my wife to the pharmacy with the printed out Facebook comments. Listen Now. ” Jay: Yeah.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Webbiquity

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. BrightEdge says it allows you to discover your competitor’s strategy so you can beat your competition.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Content Standard

NOVEMBER 3, 2015

Send different messages targeting your various personas and segments. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Email marketing, when done right, remains one of the best channels to engage customers.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Send different messages targeting your various personas and segments. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Email marketing, when done right, remains one of the best channels to engage customers.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Case studies and customer testimonials. Lots of white papers and thought leadership content. Great campaigns and creative.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Content4Demand

OCTOBER 18, 2019

The weekly B2B Marketing Exchange Podcast launched last month to bring you sessions that touch on everything from content strategy and account-based marketing to sales enablement and much more. Be sure to add it to your RSS feed and get ready for another action-packed B2BMX in Scottsdale in February. Optimize ABX. Mitch Folks , a Sr.

Account Based Marketing 41

Account Based Marketing Ad Exchange Content ABM 41

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? 2) Get more visibility for your blog with an RSS feed.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Hubspot

APRIL 22, 2013

Remember that intricacy of design and professional photography skills aren’t always necessary in order to create outstanding visual content that brings in new visitors, leads, and customers to your business. 1) Dropbox. The cloud software file storage and sharing business uses colored-pencil drawings to showcase its playful personality.

Paid Search Agency 28

Paid Search Agency Companies B2B Buyer Personas 28