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Developing a Strong B2B Marketing Plan in a Volatile Environment

The Lead Agency

There’s no denying that developing a strategic marketing plan in volatile conditions, such as the coronavirus pandemic, is tough. Businesses are in the spotlight, and as such, have a responsibility to act sensitively and ensure their marketing plan is reflective of that sensitivity.

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How to Use Content Marketing for Customer Retention

Marketing Insider Group

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

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Conversational marketing: A guide to a key B2B GTM strategy

Martech

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

No wonder why its customer satisfaction rating is 70 Snapchat Spotlight is another popular content format businesses can’t ignore. Snapchat received a customer satisfaction rating of 70 in the United States. Does your social media marketing plan go beyond Snapchat?

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Why agencies need to work closely with client RevOps teams

Martech

Imagine this: Your agency has created a clear and effective digital marketing plan. Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. In short, you’ve done nothing at all. In your inbox.