6sense

NOVEMBER 11, 2021

Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used. Yes, 6sense provides high-value intent data that is curated for our customers through our AI Platform. What security practices do you have in place to protect our data and comply with applicable laws?

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

Marketing Insider Group

JANUARY 24, 2023

This is not another prediction piece boasting the top content marketing trends to look out for this year. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. They are too focused on customer acquisition. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. This post inspired similar posts, and a Topicals spin on the In and Out post trend. million views at time of this article publishing.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. Build an audience Going viral on TikTok was an impressive milestone for Figo. Listicles are also high-performing videos.”

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.

Video Marketing 131

Video Marketing Tips Viral Marketing Custom Publishing 131

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? Aside from length, one thing that set short-form videos apart is the trend culture. As with any new trend or platform, HubSpot Senior Content Strategist Amanda Zantal-Wiener says you should always consider your audience first. "It Short-Form Video Trends to Look Out For.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. You also need to create content consistently.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Next, think about the kinds of content you’ve been publishing on your other feeds. Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JUNE 29, 2023

In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. Publishing visuals and video that hasn’t been scrutinized in creative briefs and edited ad nauseum carries a degree of risk. Enter: lo-fi content.

Content 113

Content Advertising Agencies Social Media Webinar Metrics 113

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Hop on trends and challenges. Let’s get started. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Once a hashtag is published, it becomes a clickable, searchable link. Hashtags aren’t always a force of social change—some viral hashtags are just plain fun.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. Even Google Trends corroborates his influence.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

seo.co

NOVEMBER 28, 2022

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption. content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. New Mediums For Content Marketing. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Marketing Insider Group

DECEMBER 17, 2019

It’s not just consumers who are interested in trending news and events. Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Have fun with your marketing, and don’t be afraid to show a little creativity. Master the Art of “Trendjacking”.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Published on Categories. Published on. Sellers, publishers, book clubs and even authors are tapping into the subculture to attract new fans with the latest page-turner.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities.

Tools 112

Tools Brand Identity Branding Enterprise Management 112

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. Testimonials These headlines use quotes or experiences from real people, often customers or experts, to validate a point or product. Example: “Is Remote Work the Future of the Corporate World?”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Buffer

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Keep up to date with industry trends.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Published on Categories. Published on. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Keeping up with these social trends isn’t just a B2C priority.

B2B Marketing 136

B2B Marketing Brand Identity Branding B2B 136

Buffer

FEBRUARY 8, 2022

With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year. I’ve been learning this first hand from Buffer customers, thanks to a steady stream of feature requests, asking for an integration with TikTok.

Planning 76

Planning Viral Marketing Mobile Marketing Custom Publishing 76

Sprout Social

FEBRUARY 22, 2022

YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Plus, if a new potential customer finds your brand via Shorts and subscribes, they’re automatically subscribed to your long-form content as well. Use a trending sound byte. A few ideas include: How-to videos.

Youtube 136

Youtube Verticals Mobile Marketing Video Marketing 136

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do your social team and customer care team collaborate today?

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

QuanticMind

JUNE 21, 2023

As such, it’s easy to dismiss the platform as a passing trend that’s used exclusively by Gen Z. On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK!

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Sprout Social

JULY 6, 2022

Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. Remember that Twitter’s use extends beyond breaking news and viral content.

Twitter 106

Twitter Best Practices A/B testing Social Media 106

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Onalytica B2B

NOVEMBER 15, 2018

(a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Connectors. Participators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JANUARY 26, 2021

With social algorithms continuing to evolve over time, ditch the mentality that you need to constantly publish a high volume of content. Publishing at a high frequency can be harmful in more ways than one. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Media Burn Rate Tagging 143

Schubert B2B

JANUARY 2, 2018

Stay ahead of the curve in the new year with these B2B social media trends for 2018. Through social media platforms, brands will be able to put their products right in front of their customers. It lets customers use AR to get an idea of what their furniture will look like in their homes using only their phone camera.

Social Media 67

Social Media Trends Media B2B 67

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Now, this is a very basic example; if you talk to your prospects and customers – they’ll hand you the stories by telling you their motivations for saving (travel?), or their challenges.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Key Stats: Over 2.1 Hey, Rachel.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. Recommended for you.

Linkedin 96

Linkedin Viral Marketing Work Management Custom Publishing 96

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142