Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. Want to know which of your videos are binge-worthy? Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Youtube 141

Youtube Analytics Video Marketing Optimization 141

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Once you hit Publish, the hard work is only just beginning.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. Short-form video.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. How to make YouTube Shorts.

Youtube 133

Youtube Verticals Mobile Marketing Video Marketing 133

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Benefits of YouTube for B2B Marketing.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Do you plan to sell products or services via YouTube?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Youtube 130

Youtube Privacy Video Marketing Click Rate 130

Biznology

MAY 3, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest. Support customer research.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. They can get your products noticed by a wider audience, build your brand awareness and bring in sales. This is why understanding video SEO is so helpful to modern marketers. Product videos are also a powerful way to boost your conversions by demonstrating your products in action.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Biznology

FEBRUARY 13, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Pique your customer’s interest. Support customer research.

Youtube 153

Youtube Advertising Channels Tips Keywords 153

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos. VSDC Free Video Editor.

Youtube 100

Youtube Video Marketing Budget Programs Work Management 100

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Zoominfo

OCTOBER 20, 2021

Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you have yet to use YouTube in your professional life, this blog post is for you. This YouTube channel is dedicated to those talks so that anyone can keep up to date and join the debate! Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. There is a lot at stake and a lot up for grabs.” Why we care. The NewFronts.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 118

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

Viral Marketing 127

Viral Marketing Social Media Video Marketing Media 127

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?

Buy 115

Buy Video Marketing Template Bandwidth 115

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Make technical topics exciting with video. Quick Takeaways.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Cost Per Thousand 110

Cost Per Thousand Advertisements Advertising Video Marketing 110

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. Produce engaging video content.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

NOVEMBER 18, 2020

There are so many elements that go into social media videos including subtitles, length, details and sound. Here you’ll find all the resources you need from the basics of establishing a social video strategy, to analyzing your results and refining your approach. Social Media Video Basics. Instagram Video Tips.

Social Media 108

Social Media Paid Content Video Marketing Tips 108

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Hubspot

MARCH 6, 2017

A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Order the product on their home laptop. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? Videos get shared more often than other marketing content.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Short-form?

Video Marketing 143

Video Marketing Branding Brand Identity Best Practices 143