Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. From a user perspective, this is great. But this change might not be so great for marketers. AI is coming to search.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 333

Marketing Analytics Tools Content Marketing Work Management Marketing Management 333

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 308

Statistics Video Marketing High Quality Lead Stats 308

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 217

Marketing Budget Work Management Marketing Management Marketing Budget Creation 217

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Marketing AI 545

Marketing AI Stats Planning Case Studies 545

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 247

Paid Content Budget Programs Research Marketing Analytics Tools 247

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. internet users blocked ads.

Advertising Agencies 324

Advertising Agencies Advertisements Advertising Paid Search Agency 324

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Decide Which Types of Video to Create.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JUNE 7, 2021

Who is the one true king of marketing? In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute). It can help you convert leads and win new customers.

Content Marketing 331

Content Marketing Planning Marketing Budget Creation Allocation 331

KoMarketing Associates

APRIL 12, 2022

With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. In terms of the benefits associated with utilizing video, 50% claim that it has helped them gain new customers, and 60% have seen video usage increase engagement.

Positioning 266

Positioning ROI Video Marketing Statistics 266

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 297

eCommerce Social Media Tactics B2B Marketing 297

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. What Is Organic Lead Generation? Benefits of Organic Lead Generation.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 317

Paid Search Agency Content Marketing Companies Case Study 317

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 362

Enterprise Management Marketing Automation Services Marketing AI Work Management 362

Optinmonster

MAY 2, 2024

Want to learn how to use Facebook Messenger to connect with them and convert them into customers? That’s a lot of marketing messages between regular folks and businesses. In this post, I’m going to show you how to drive website traffic to Facebook Messenger using ‘m.me’ link so you can engage with your site visitors instantly.

Facebook 86

Facebook Paid Search Agency Business Click Rate 86

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 277

Stats Advertising Agencies Paid Search Agency Work Management 277

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 360

Planning Top of Funnel Marketing & Strategy Paid Search Agency 360

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 320

SEO SME Lead Ranking Content Marketing 320

Marketing Insider Group

MARCH 24, 2021

Marketing success boils down to one thing: your audience’s trust. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face.

Brand Identity 350

Brand Identity Branding Advertising Agencies Content 350

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 282

Paid Content Ad Frequency Paid Search Agency Marketing Budget 282

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. A terrific instrument for gaining and retaining customers. A great tool for sharing useful information.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 Provide a Superb Customer Experience with Quality Content. Then the pandemic hit.

Content Marketing 362

Content Marketing Planning Best Practices Lead Scoring 362

Webbiquity

APRIL 30, 2024

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Content Authenticity Statement About 70% of this blog post was human generated. Here are some answers.

Marketing AI 175

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 175

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. The shape of a group of digits is sufficiently different from that of a group of letters to stand out to users’ peripheral vision before their foveal vision fixates on them. WHY IS IT NOT HAPPENING? We know that’s not shocking.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Sprout Social

OCTOBER 5, 2016

As a business, you look for ways to humanize your brand and build trust with customers. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. What Is User-Generated Content? Why User-Generated Content Is Influential.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. But you can’t just address final decision makers or subject matter experts.

B2B Marketing 118

B2B Marketing Top of Funnel Content Marketing Brand Identity 118

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 120

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 120

The Lead Agency

AUGUST 6, 2020

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. When focusing on building traffic to your B2B website organically, you have to be strategic.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. Look no further!

Planning 80

Planning Marketing Analytics Tools Paid Search Agency eCommerce 80