Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening.

Social Media 120

Social Media Examples Work Management Media 120

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Comprehensive. With over 3.6

Social Media 143

Social Media Research Social Marketing Media 143

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 2. Use Consistent Branding Assets Across Social Media.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Webbiquity

APRIL 30, 2024

SEO professionals have traditionally done this through keyword research. But it’s best to start that effort internally at your organization or client, asking a variety of customer-facing people (sales, customer service, etc.) This will help you identify the key areas of your website that need to provide relevant answers.

Marketing AI 172

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 172

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 94

Social Media Media Paid Search Agency Marketing Budget Creation 94

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Oktopost

JULY 6, 2023

These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful.

Social Media 62

Social Media Lead Generation Lead Scoring Lead Ranking 62

Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Just input a keyword, and you’ll see popular articles and posts. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Social media toolkit.

Paid Content 256

Paid Content Budget Programs Research Marketing Analytics Tools 256

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! Read the QuickBooks blog.

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. For instance, when a customer completes a survey, the results are zero-party data. Contextual advertising requires no cookies or private user information. Keywords will help you do that well.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Prepare for customer support. And the best way we know how to research an audience is through social listening. What is social listening? Position your product. Set your launch goals.

Social Media 134

Social Media Product Media Work Management 134

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

Social Media 62

Social Media Media Opt-out Opt-in 62

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. You’ll need to consistently produce content with keywords that match how your audience searches. A content plan that defines what keywords align with topics that are relevant and interesting to your audience.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Contently

MAY 11, 2024

Ensure your Name, Address, and Phone Number (NAP) information is accurate. Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly.

SEO 78

SEO Effectiveness Marketing & Strategy Content 78

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. That can affect your personal brand , your effectiveness at social selling , and more.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Stevens & Tate

JULY 23, 2021

It increases awareness of your brand, builds relationships, facilitates outside interaction, allows you to stay connected with your customers and leverage brand advocates, promotes your content online, and so much more. The Benefits of Social Media for Attracting Prospects and Generating Qualified Leads. Setting Goals.

Social Media 59

Social Media Sales Qualified Leads Campaigns Lead Scoring 59

Optinmonster

APRIL 26, 2024

As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. ” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Put a minus sign in front of it.

Search Marketing 87

Search Marketing Google Content Marketing Case Studies 87

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. Let’s look at how four social media management tech tools give huge benefits and growth potential in an oversaturated tech space.

Social Media 98

Social Media Tools Media Buyer Personas 98

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Thinkers360

MAY 6, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Salih, DBA Score: 31.47

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 122

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. It helps marketers save time and effort spent on managing social platforms, engaging with prospects, and enhancing brand awareness. Table of Contents.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 216

Top of Funnel SEO Branding Brand Identity 216

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Content Standard

APRIL 16, 2024

At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels. It’s also common for keyword research to be misaligned with business objectives.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What kind of content are they publishing on their blog? Or, you might find their customers are asking for a new feature. You need to know it all.

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94