NetLine

DECEMBER 11, 2020

This post was originally published on the Marketing Insider Group blog , our 4th in a series exploring B2B content consumption trends using Audience Explorer. According to research from emarketer , total retail sales will drop 10.5% B2B companies must consider customer experience as much as B2C companies. Black Friday.

Budget Programs 52

Budget Programs B2B Work Management Marketing Management 52

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Adopt the publishing model to better understand your audience and develop sufficient, relevant content for the entire buying cycle. Get Customers. Get Content.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Ambal's Amusings

MARCH 18, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They published the eBook as web pages, in addition to the download. Get Customers.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! White papers. Get Customers. Ardath Albee's Tip. Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Get Customers. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

JANUARY 24, 2013

ExploreB2B – Explore B2B – A publishing platform for professionals. Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Find New Customers www.findnewcustomers.com. Publisher of PRDaily, PR Daily EU, Ragan.com.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. eMarketer ). eMarketer ). eMarketer ). eMarketer ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 7, 2011

You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. They have traditionally relied on their 4,000-page big red catalog with over 900,000 industrial supply products that is published once a year around February. Grainger, Inc.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

JULY 13, 2006

Your content should be specifically designed to help support and pull your potential customer through each stage of their buying process. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

AUGUST 18, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

Ambal's Amusings

OCTOBER 15, 2009

Get Customers. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

AUGUST 22, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget? Become a thought leader ! Become a thought leader !

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

MAY 23, 2005

Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 20, 2005

Research them, their companies, their clients or customers. Do they work with companies that fit your ideal customer profile? " Common ties - Another simple but powerful way of finding new sales leads is get to know your customers trusted advisors that tie into your value proposition. Make your shortlist. Give them a call.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. My point: Share your information freely and try to be a resource, otherwise your potential customers will find someone else who will. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. 79% of B2B buyers share white papers with their coworkers. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. billion mobile internet users.

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's book eMarketing Strategies for the Complex Sale. Get Customers. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). via Beth Harte). Get Content.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey. Check out some of our customer case studies for inspiration on writing your own. . . #23.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

JULY 30, 2019

In this online form of advertising the promotional messages of a company appear on the third-party websites or the search engine result pages, such as publishers or social networks. Publishers on the platform are of higher quality. However, the downside to the platform is that they have fewer publishers as compared to Google.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. What is it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

markempa

MARCH 2, 2007

If marketing wants to view sales as their customer, they need to be much more involved from the customers perspective to understand their buying process and go beyond the lead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is an opportunity for marketing leaders to shine.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

AUGUST 1, 2006

I just published a complimentary new e-book titled Start with a Lead: Eight critical success factors for lead generation. Instead, marketers should adopt and tailor lead generation programs that will increase the odds of creating better sales leads and relationships that will ultimately result in long-term, happy and profitable customers.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

B2B Marketing Zone Posts

JANUARY 4, 2011

Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010. Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. CK’s B2B Blog , March 18, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40