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B2B Content Marketing Trends in 2022 

Launch Marketing

Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distribution. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022.

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Resource Allocation Strategies for Digital Transformation

Biznology

The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. Allocating Resources to Compete and Succeed.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Without distribution, it can’t deliver traffic.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Quick Takeaways.

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The Ins & Outs of Lead Distributions [+5 of the Best Tools for It]

Hubspot

That trend begs the question, "How can I ensure that the right reps are pursuing the most appropriate prospects?". Well, the answer might lie in a practice known as lead distribution. Lead distribution plays on those trends. Lead Distribution Fundamentals. Let's dive in. Leads are unique. Screening for Quality.

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6 Ad Tech Trends to Dominate Post-Covid World

readwrite

The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future.

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How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .