ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. To be effective with your content (and your budget), you need to have a plan. What are Content Operations? Wasted money.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Marketing Insider Group

NOVEMBER 23, 2023

In effect, we’ve all become a little more human. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today!

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

JANUARY 4, 2021

Being creative and cost-effective is essential. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. This involves selecting the right visual content to convey your data effectively. Two of the most effective are through blog posts and case studies. Edit the piece.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

ClearVoice

JULY 26, 2022

You might love organic social media and could publish Instagram Reels all day, every day. However, the best marketing plans include a pinch of paid marketing and a dash of organic marketing. Developing a paid and organic content strategy will prove to be most beneficial for your brand. What is organic marketing?

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Vision Edge Marketing

APRIL 5, 2022

Content is a broad umbrella term for any type of consumable information developed by an individual or organization, whether print, digital, textual, visual, or auditory. . When delivered to target audiences where, when, and how they want to consume it, customer-centric thought leadership boosts your organization’s reputation and credibility.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Marketing Insider Group

APRIL 11, 2023

Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Connecting with your customers digitally means building trust and establishing a loyal relationship. Distribution. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. Step 2: Identify a Customer Success Story. The cliché answer is, slow and steady wins the race.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Content Marketing Institute

JUNE 14, 2018

You hit the publish button and … Nothing. Solve a problem or pain point your customer has. HANDPICKED RELATED CONTENT: 10 Ways to Make Videos Your Customers Can’t Resist. The first steps intentionally focus on organic performance. If something does well organically, it’ll likely perform well with paid too.

Distribution 109

Distribution Facebook Ads Top of Funnel 109

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. If customers never even see ads or ignore them, they can’t impact behavior. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Hubspot

JUNE 30, 2021

Well, the answer might lie in a practice known as lead distribution. Here, we'll explore the concept a bit further, review its fundamentals and best practices, take a look at some prominent lead distribution strategies, and see some of the best software solutions to support it. Lead distribution plays on those trends.

Distribution 69

Distribution Lead Ranking Enterprise Management Sales Qualified Leads 69

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Are Organizations Measuring Performance? Additionally, you’ll be looking at that prospect’s customer journey. This could be paid or organic. Rank Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. A fact sheet includes important data points organized in an easy-to-digest bulleted list. Who are your customers? Published materials. Fact sheet. When was your company founded?

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content. Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Hubspot

JUNE 16, 2020

The debate between organic vs. paid social media isn't exactly cut and dry. Organic and paid social media each have their own benefits and pitfalls. Organic and paid social media each have their own benefits and pitfalls. The Pros of Organic Social Media. It's more cost-effective. The Cons of Organic Social Media.

Paid Social Agency 100

Paid Social Agency Social Media Advertising Agencies Organization 100

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Enlarge your audience: TikTok has millions of users distributed across 140+ countries.

Effectiveness 132

Effectiveness Business Advertising Agencies Viral Marketing 132

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. How Can AI Help in Organic SEO for Manufacturers and Industrial Companies? How Does AI Impact Industrial Content Creation and Distribution? What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. What’s driving the renewed focus on organic search?

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

B2B Marketing Directions

JULY 11, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. The CMI Research Source: Content Marketing Institute CMI recently published the results of the 2021 Content Management & Strategy Survey (the "CMI Survey").

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Effectiveness 52

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. So, which goals are the right ones for your organization? The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. Key Takeaways.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. This is how Wikipedia defines the word blog and how popular content management systems like WordPress organize content. “We’d love to help our clients create something similar,” I told him.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Shortly after I finished Rose's book, I discovered and read Purna Virji's new book, High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective (Kogan Page, 2023).

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Kapost

NOVEMBER 23, 2016

In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Crafting a full funnel content distribution strategy that can push all the right buttons for both internal and external audiences.

Top of Funnel 48

Top of Funnel Distribution Ad Building Marketing & Strategy 48

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Also, optimizing output and efficiency by identifying the most cost-effective solutions and tools and using the right mix of internal and external resources. Every content marketer has some form of content operations.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. This helps to build trust and loyalty with customers across different devices, media outlets, and marketing platforms.

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 102

Social Media Work Management Marketing Management Media 102

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. The costs of creating, broadcasting, and distributing your ads can limit your campaign’s duration and frequency, affecting its overall impact.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Content Standard

OCTOBER 22, 2018

This article is Part One of a series on the needs of a content-centric marketing organization. The unit by which most marketers understand and organize our marketing is the campaign: a specific message delivered during a set period of time whose goal is to drive the target audience to take a specific action. Addressing Customer Needs.

Top of Funnel 74

Top of Funnel Organization Planning Enterprise Management 74