Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

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Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. People around the world spend an average of nearly 2.5

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Social Media B2B Marketing Social Marketing B2B Thought Leadership 91

Scoop.it

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Here are the 8 types of content you can curate to increase your brand’s awareness. Social Media Posts Social media has over 4.74

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Scoop.it

SEPTEMBER 8, 2022

This is where content curation comes in. This post will cover everything you need to know about content curation and how to leverage it for your business. What is content curation? Content curation is the process of finding and selecting content that is relevant to your audience and then sharing it in a way that provides value.

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Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

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Social Media B2B Thought Leadership Media B2B 75

Scoop.it

JANUARY 10, 2023

If you can relate to either of these scenarios, then it’s time to stop wasting time and energy on creating original content and switch to what’s already working – curating content instead! In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

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SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Be specific.

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Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Consider supplementing content creation with content curation. So, how does it work? Let’s take a look.

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SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

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Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. It’s the most scalable social media content strategy Any good social posting strategy is built around two things: quality and quantity.

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Social Media Social Marketing Media Content 91

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. Comprehensive. With over 3.6

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Social Media Research Social Marketing Media 144

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

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Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

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Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

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Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

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Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

SmartBug Media

MARCH 29, 2021

It’s my favorite yearly exhibit because of how the museum directors decide upon the themes and build a curated collection based on that theme. The museum curators were not discussing fashion that people typically wear while camping, but they focused on fashion humor and parody, which can mean so many different things to different people.

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Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. The answer is YES.

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Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Hootsuite’s Social Media Trends 2023.

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Trends Paid Search Agency Planning Advertising Agencies 86

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

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Social Media Media Content Storytelling 90

Stevens & Tate

FEBRUARY 12, 2020

At this point in time, every business with an inbound marketing strategy should have a social media presence of some sort. Social media is one of the most effective ways to build relationships with your target audience. However, social media is constantly evolving. Curate Customer Created Content.

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Social Media Trends Media Inbound Marketing 69

Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well. Features of Curated Content. One more hint: be rigorous.

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Scoop.it

OCTOBER 1, 2020

The harsh truth is if you want your organisation to thrive, you not only have to be present in most social platforms but you also are required to provide content that is relevant to your target demographic. Nevertheless, making sure that your social accounts are a rife resource for your clientele can be a challenge.

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Scoop.it

OCTOBER 11, 2022

Content curation comes with many challenges, however. In this article, we will discuss the importance of content curation in B2B marketing. Why is content curation important for B2B companies? These are exactly the type of people who don’t have all the time in the day to scroll through web pages or social media feeds.

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Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms.

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Social Media Linkedin Thought Leadership Media 41

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Through its ability to recognize patterns and learn from past interactions, AI can create highly relevant and personalized experiences that resonate with target audiences, but the success of those outputs depends on the quality of the data fed into AI models.

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Marketing AI B2B Marketing Trends Planning 83

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

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Circle Studio

MAY 26, 2022

Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. Taking advantage of trending social platforms to engage with your target audience can position you as a more forward-thinking and approachable company and help you reach more people. Post Your Take on a Trend.

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Social Media B2B Marketing Social Marketing Marketing Strategy 78

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Houzz: A social media platform for home improvement and design enthusiasts. Over time, it has evolved into a comprehensive social media platform for all things related to home improvement and design.

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Social Media Social Marketing Product Ad Building 65

Scoop.it

OCTOBER 6, 2020

Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. And there’s another benefit to using curated content vs. “homegrown” content for lead nurturing. Social Selling. The answer?

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Marketing Insider Group

MAY 15, 2023

Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. Social Media.

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Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

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Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? Execute strategy ideas.

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Social Media Media Click Rate Ideal Customer Profiles 144

Scoop.it

DECEMBER 1, 2020

Social media marketing spends reached 13.3% of global marketing budgets in February 2020, the highest they’ve been for the last two years, and they’re expected to keep on increasing by 62% over the next five years. It takes a lot of time and money to create original content, which is a big part of why content curation is so appealing.

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Lead Capture Curation Marketing Budget Creation Top of Funnel 80

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. This is where strong brand marketing comes into play.

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Social Media Social Marketing Paid Search Agency Media 119

Conductor

JUNE 29, 2021

Conductor partner Talkwalker, in collaboration with Trust Insights, published an original research paper examining this conundrum, and solving it with the power of artificial intelligence and social media conversational data. Curating these conversations is really only a possibility with a neural network of, let’s say, smart speakers.

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Social Media Traffic Marketing AI Organization 83

Digilant

FEBRUARY 22, 2023

Over the next five years, the overall portion of social media in marketing budgets is estimated to increase to 24.5%. Fortunately, this isn’t breaking news; data has been highlighting this consumer behavior for years, and many advertisers have already shifted their efforts to keep up with trends. Be flexible and take risks.

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