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Content Curation vs. Creation: Finding the Right Balance

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Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. We’ll also look at how to strike a good balance between curation and creation.

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4 Ways That Content Curation Can be Vital to Small Business Marketing

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Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation? Image: Brafton ).

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Why Your Sales Teams Should Embrace Content Curation

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HubSpot research shows that total sales is the most common measurement for determining the success of content marketing strategies. Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. The answer?

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

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Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

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6 Tips for Curating Content to Build Social Media Exposure

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Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

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How the Right Content Curation Strategy Can Help Your Startup Grow

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On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. BuzzFeed and Good News Network are great examples.). Tactful content curation positions you in this light. . Networking.

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Employee advocacy & content curation: how you can boost engagement

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It’s effective because your employees have built their own networks of industry connections, friends, and supporters within their area of expertise—and outside of your company’s following. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties.