Animalz blog

JANUARY 23, 2023

AI is a force multiplier for great writers. Here’s why and how you should integrate AI writing tools into your content marketing. The Content Cyborg There are two inputs you can have in your content — human and AI. Human writers will never be as fast, as prolific, or, in some ways, as creative as generative AI.

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Bluetext

JANUARY 8, 2024

Unless you’ve lived under a rock for the past year, you’ve probably used or at least heard of generative AI tools. AI is everywhere , and that goes doubly so for the marketing world, with digital content marketing being the area with the most pronounced impact. Can AI Tools Keep Pace With the Trade?

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MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Back in December, we brought together 9 companies—plus many of you—for an AI Showcase.

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Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

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Convince & Convert

DECEMBER 6, 2023

This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. 54% of Customer Service Professionals Use AI or Chatbots According to Gartner, 54% of Customer Service specialists leverage a chatbot or AI tool for customer-facing applications.

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Work Management Marketing Management Social Media Stats 146

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

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Top of Funnel Forecasting SMS Work Management 118

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

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Hubspot

AUGUST 23, 2023

78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach. But while AI can open many opportunities for scaling and improving your outreach, this technology is still new to most of us, and that newness can lead to potential missteps. Approaching AI as a copy-and-paste tool.

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Navigate the Channel

OCTOBER 26, 2022

Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. Marketing Automation is Growing. How to Start Automating Your Marketing.

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Marketing AI Creativity Automation Marketing Automation Services 65

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

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Marketing Budget Marketing Strategy Marketing & Strategy Planning 85

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals.

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seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

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Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. Account-based Marketing , Account-based Sales.

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Valasys

JANUARY 21, 2020

B2B Marketing is witnessing a sea-change & is profoundly being swayed by the blending of marketing & technology i.e. after the advent of the era of Martech. Almost every B2B marketing company these days is beholding technology in its rapidly evolving form & is assimilating it with their marketing endeavors.

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Marketing AI Enterprise Management B2B Marketing Marketing Management 59

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

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The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

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seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

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Marketing AI Trends Work Management Marketing Management 116

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

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Marketing Automation Services Budget Programs Leadlander Paid Content 62

SmartBug Media

AUGUST 16, 2023

And the topics are vast, including AI, remote culture, gender equity, and new approaches to RevOps and customer success. What 100M+ Phone Calls Reveal About Data-Driven Marketing What’s it about? The presenters will also cover how reporting and automation within HubSpot optimize workflow and results. Seems like a lot, right?

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Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

xiQ

SEPTEMBER 3, 2021

“The misalignment of sales and marketing teams costs $1 trillion a year because of wasted marketing efforts and low sales productivity.”. Source: HubSpot. Many B2B companies are beginning to realize how much revenue they’re losing because of the friction between sales and marketing. Account Intelligence.

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B2B Sales B2B Marketing B2B Thought Leadership Generation 62

xiQ

SEPTEMBER 2, 2021

“The misalignment of sales and marketing teams costs $1 trillion a year because of wasted marketing efforts and low sales productivity.”. Source: HubSpot. Many B2B companies are beginning to realize how much revenue they’re losing because of the friction between sales and marketing. Account Intelligence.

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B2B Sales B2B Marketing B2B Thought Leadership Generation 62

Martech Advisor

MARCH 31, 2020

Let's look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup. And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline.

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Hubspot Marketing Budget Features Work Management 75

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Mailchimp -- email and marketing automation. We believe the world has changed.

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Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 76

RebelMouse

MAY 22, 2024

However, email marketing is still one of the most effective ways to generate traffic and turn casual readers into loyal customers. In fact, one study found that for every $1 spent on email marketing, you can expect an average return of $40, which is higher than other digital marketing channels like search and social.

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Open Rate Newsletter Tips Urgency Marketing 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content. Marketing campaign analytics (e.g.,

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Marketing AI Business Paid Search Agency Content 78

nDash

DECEMBER 14, 2020

The writers below can chat about everything from cybersecurity to blockchain to machine learning and artificial intelligence, and everything in between. If you need someone who can speak to the CISO, chat with developers, or write intelligently about technological trends, then keep on scrolling. AI and machine learning .

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Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

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Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Paid Content Paid Search Agency Social Media Social Marketing 95

Hubspot

MARCH 19, 2020

However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently. In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers' adoption of artificial intelligence has grown by 44% since 2017.

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Process Automation Work Management Marketing Management 93

Hubspot

JUNE 21, 2022

In practice, this approach leverages AI-driven data analytics tools capable of combining current market trends with specific customer behaviors to offer tailored solutions that help “guide” consumers along the path to purchasing. Finally, a data-driven approach provides ongoing insights for sales and marketing teams. Revenue.io.

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Work Management Marketing Management Software Tools 67

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Conference Marketing AI Work Management Marketing Management 56

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Televerde

JUNE 22, 2021

Having an engaging social media presence is one of the most important aspects of a successful marketing strategy. With the right tools, you can focus your time on growing your business instead of curating content for social media. Automation also cuts down on the slow content curation process. Missinglettr.

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Social Media Automation Tools Personalization 64

Hubspot

JANUARY 9, 2020

We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. Enterprise software providers have for years had the option to offer marketers tools that are both powerful and easy to use.

Software 71

Software Marketing AI Paid Search Agency Marketing & Strategy 71

Hubspot

OCTOBER 1, 2021

A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. GetApp is less picky than other platforms about what’s considered a CRM (compared to the well-curated G2 Crowd), so you may need to check that the recommended tools actually do what you need them to.

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Communities CRM Lead Ranking Marketing Management 57

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. Thanks to cleverly designed pieces of software, marketing teams can improve their reach and target their message more carefully. In late 2017 HubSpot acquired Motion.ai

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