Launch Marketing

OCTOBER 27, 2021

Different audiences have different tastes—for example, look at the difference between Zoom’s home page and Oracle’s home page. For example, media and public relations companies curate a different look and feel than technology companies. Graphic Design Tips. Design for your audience. Simplify your design.

Design 103

Design Paid Search Agency Effectiveness Companies 103

Scoop.it

OCTOBER 3, 2019

Meta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too. One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation. So how can you simplify the content curation process?

Curation 46

Curation Marketing Automation Services Tagging Social Media 46

sagefrog

NOVEMBER 14, 2023

A carefully curated palette should not only align with industry expectations but also distinguish your brand from the competition and tie your visual identity together under a common theme. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

KoMarketing Associates

DECEMBER 9, 2014

Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. Curated content is one way to do just that. A few months ago, I wrote a blog post about the increasing overlap between content marketing and public relations.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. An example of Patagonia’s political advocacy from a brand’s perspective. By keeping these in mind, you can turn around any stalled media efforts. #1:

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Here’s an example from ClearVoice’s marketing. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Let’s further break down the dollars and cents.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

APRIL 4, 2019

If you don’t have a collaborative, customizable solution for them to curate and share their knowledge, they won’t be able to positively impact your organization. Enterprise, you can drag and drop curated topics based on tags and filters and use customized templates to make them easy to scan and read. With Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Content Marketing Institute

JANUARY 25, 2019

For example, I’d say, ‘I found tip five really useful, have you thought about doing this as well?’. For example, HubSpot, which targets marketing and sales professionals, partnered with Facebook to create a Four Days of Facebook content campaign. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Paid Content 106

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 106

Scoop.it

APRIL 20, 2021

So do you have more of a management role and public relations for Big Cat Rescue? All of these being done in a location based environment, so people will have a reason to go to the zoo, if they can’t afford the expensive headsets for example. What I love about Scoop.it That’s interesting! That is really invaluable.

Public Relations 93

Public Relations Content Youtube Work Management 93

Sword and the Script | B2B

APRIL 19, 2022

Share and curate content that isn’t yours – and tag the author. Your engagement activity helps the reporter obtain distribution and you are curating content for your audience too. Lists can grow stale as reporters change beats and publications often, so you have to manage these. Go beyond sharing a headline. Tweet threads.

PR 69

PR Twitter Branding Brand Identity 69

Brandpoint

MAY 26, 2021

Many travel brands are offering trips for women to “travel solo” in a way that is safe and curated to tap into unique experiences, heritage and adventure. For example, a guide from Italy provided a tour of the Vatican. And lastly, now that vaccines are more widely accessible, travel is beginning to open.

Conference 138

Conference PR Advertising Agencies Distribution 138

Hubspot

MAY 1, 2017

7 Personalized Marketing Examples. The Example. Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. The Example. The Example. The Example. But how does that work, and how have other brands put it into practice?

Personalization 100

Personalization Branding Brand Identity Planning 100

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? Content can be created or curated. Examples include how-to videos, ebooks, checklists, advice, discussions of the latest trends, and more. Photo credit: Wikipedia. What trends are we, as seasoned digital media marketers, seeing in the marketplace?

PR 80

PR Tips Public Relations Work Management 80

Biznology

JANUARY 17, 2017

Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. One great example was the 2016 World Series; I was listening for mentions of the Chicago Cubs from our alumni. Next I launched a blog. The real time nature of social is unique.

Social Media 80

Social Media Media Curation Education 80

Content Marketing Institute

SEPTEMBER 26, 2018

And, when we had a few unanswered questions, we curated responses from expert sources. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). I imagine it’s been causing public relations folks headaches ever since. Michelle Garrett , Garrett Public Relations.

FAQ 93

FAQ Paid Search Agency Content Marketing Work Management 93

Scoop.it

APRIL 9, 2019

For example, you can search for keywords just in the title or the exact phrases in the content itself. Discover the content you need in minutes and put your content curation on autopilot. Here’s an example of such results: Remember, this information only makes an impact if you relay it onto the key members of your organization.

Enterprise Management 56

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 56

Marketing Insider Group

NOVEMBER 28, 2023

As you grow, consider bringing on additional managers, curators, specialists, and even a chief content officer. Content Curators Content curation can be a huge time saver for everyone in content marketing roles. For example, micro-influencers can yield a high ROI.

Digital Asset Management 268

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 268

Hinge Marketing

MARCH 3, 2016

If used properly, your firm can harness that potential to address multiple challenges: Public relations. Here’s an example of the absolute minimum a professional services firm should post from their corporate account: Twitter: 3–5 times/day. Most firms think social media has one, maybe two uses. Recruiting.

Social Media 48

Social Media Service Media Ideal Customer Profiles 48

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. The killer app isn’t information, it’s curation. Social curation at work.

Social Media 133

Social Media Media Curation Webinar Metrics 133

ClickZ

APRIL 22, 2020

AI will be at the forefront of content curation (and perhaps even production) going forward. I started my career in public relations and I made the move over to product marketing while I was at Oracle. Q) Can you give us an example that best shows how Sitecore benefits its clients?

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Sword and the Script | B2B

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10. And the answer is probably a bit of both. Audiences know the difference.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . We also have some amazing examples that have worked well for brands and some no-code tools to help you create interactive experiences for yourself. Curating content. In today’s cutthroat competitive world, creating better products than your competitors may be hard.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal.

PR 28

PR Advertising Agencies Blogger Dwell 28

Hubspot

SEPTEMBER 10, 2014

To inspire all you business bloggers out there, we''ve curated a list of some of the most entertaining business blogs on the internet. For example, while they have a lot of posts on digging yourself out of debt, they also have posts on how to not blow your inheritance. 5 Affordable Alternatives for Lavish Vacation Destinations.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Sprout Social

FEBRUARY 23, 2023

Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes. It’s no wonder almost three-quarters (73%) of PR professionals don’t think the term “ public relations ” as it’s defined today will describe the work they’re doing in five years.

Social Media 109

Social Media Media Branding Brand Identity 109

Sprout Social

FEBRUARY 22, 2021

Curate third-party thought leadership. And finally, curating third-party content reduces the burden on your creative teams to always create new content. GE, for example, uses the same visual treatment to indicate when certain videos belong to a specific series on LinkedIn. Asana Rules!? link] pic.twitter.com/bZEuC6CEbH.

Social Media 136

Social Media Paid Social Agency B2B Thought Leadership Media 136

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Hubspot

JUNE 10, 2016

Simply input your keyword -- for example, let’s use “content marketing” -- and filter down the timeframe you’d like to see results from. You can search for content by topic or website, or explore curated topics. Check Out These Examples. This is another great tool for finding the best performing content in a desired niche.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

JULY 27, 2010

[link] Laura Click Are You Growing Enough Voices – a great post about utilizing guest bloggers from @jaybaer: [link] [link] Ian Greenleigh Jay- Inviting, commissioning and curating content that expands the relevance of your blog to its readers is the part of engagement that's not talked about enough, IMO.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Brandpoint

JUNE 27, 2019

Minnesota PRSA is a chapter of the Public Relations Society of America (PRSA). Each year, Minnesota PRSA hosts a half-day workshop for public relations and marketing professionals to network, hear from other professionals in the industry and learn about what other companies are doing in the world of PR and Marketing.

Storytelling 97

Storytelling SERP Public Relations PR 97

Buffer

NOVEMBER 18, 2021

Read on for a few new ways to start using LinkedIn today—along with examples of how a few entrepreneurs have put them to use. ” Sheena Russell , founder and CEO of Made With Local , agrees that you don’t have to be quite as curated when posting videos on LinkedIn.

Linkedin 94

Linkedin Branding Brand Identity Ad Building 94

ClearVoice

DECEMBER 19, 2018

Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO. Here are three of them to consider beyond the social media example discussed earlier in this post. Curated content solutions.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

seo.co

DECEMBER 27, 2021

For example, many will contribute a guest post to another website for free in exchange for a backlink. For example, you could distill a complex topic into a helpful infographic that can be shared easily. Our white label SEO experts have decades of experience curating high-quality backlinks via quality content writing services.

Link Building 105

Link Building Ad Building Lead Scoring Lead Ranking 105

Optinmonster

APRIL 26, 2024

30 Content Upgrade Ideas (With Examples) Best Tools To Create Content Upgrades The Best Content Upgrade Plugin We’ll dive into the content upgrade ideas and examples in just a bit. Ready to see the best content upgrade examples? Feel free to jump directly to one of the sections below: How Does Content Upgrade Work?

Examples 112

Examples Marketing Automation Services Content Screencast 112

Hubspot

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Public Relations. Management. Psychology. Communications. Journalism. GrowthHackers.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

ClickZ

JULY 31, 2019

Specifically, when success depends on aligning across sub-teams such as brand, product marketing, demand generation, communications, public relations, visual merchandising, etc. Other marketers are not able to answer very simple questions about their marketing — for example, which offers are currently in the market?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91