Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 117

Top of Funnel SEO B2B Paid Search Agency 117

Animalz blog

MARCH 21, 2024

The key characteristics are: Comprehensive coverage of a defined topic space Evergreen, SEO-optimized content that ranks for relevant keywords A clear, intuitive site structure that makes navigation easy Prioritization of depth and quality over publishing frequency When executed well, a library approach is incredibly effective.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Marketing Insider Group

MARCH 29, 2012

Content Curation: The process of identifying relevant content for your audience from multiple sources, modifying or editing that content to reflect the needs of your audience and delivering the content to the appropriate channels of distribution. Persona: a group of people with common content / solution needs.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sharpspring

JULY 22, 2022

Automating the distribution of your own content on your social channels just ensures that you won’t miss a chance to promote your content, and you’ll have one less thing to do each day so you can focus on more personalized engagements. Smart automation is also able to boost your keyword research and content brainstorming.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Marketing Insider Group

JANUARY 16, 2023

As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action. Google Alerts.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

APRIL 13, 2023

For that: Optimize titles with keywords but ensure they are relevant to your video topic. YouTube keyword tool can help you choose the right keywords for titles. Your video description should include relevant keywords too. Remember to tag a video with popular keyword variations for more people can find and watch it.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Distribute media assets in locations like YouTube, Slideshare, or even Pinterest when applicable. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? Content marketing continues to be an important part of B2B marketing strategies in 2020.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Zoominfo

AUGUST 10, 2021

Traditional resumes and cover letters leave little room for personalization, especially when job seekers are up against an algorithm that scans resumes for keywords rather than personal flair. Showcase your personality: TikTok videos allow potential candidates to showcase who they are, rather than simply what they’ve done.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Traditional resumes and cover letters leave little room for personalization, especially when job seekers are up against an algorithm that scans resumes for keywords rather than personal flair. Showcase your personality: TikTok videos allow potential candidates to showcase who they are, rather than simply what they’ve done.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. Keyword Priorities / Targets. Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Scoop.it

MARCH 18, 2021

These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. If you’re curating a lot of content all at once, you may want to stagger it throughout the week. Keyword in title or URL only. Core topics. Detailed segmentation.

Process 53

Process Optimization Curation RSS 53

Sprout Social

JANUARY 9, 2024

A social CRM platform like Sprout’s empowers your team to streamline data collection and distribution, reply to customers and manage your brand’s presence in one place. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral.

Social Media 124

Social Media Personalization Media Work Management 124

Unbounce

APRIL 10, 2019

I recommend taking a more strategic approach to distributing your content. You can start out simple with curated newsletters customized for different segments. Then you can curate some of your best content that will be suitable for each segment rather than hitting everyone with every piece of content.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Sprout Social

MAY 18, 2022

To get the most out of your content, look at what other B2B buyers are using for distribution. One of the benefits of Bambu is being able to curate content for your employees to share. Use relevant keywords to surface people to follow and keep track of conversations to watch. Number of conversations started.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

6sense

JANUARY 24, 2022

For example, the website experience for manufacturing prospects would automatically present curated content for their needs. The resources center also presented curated content. Begin with a few critical keywords that people search for in your industry, Grace said. Content Layout Matters .

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Buffer

JANUARY 18, 2023

Just type in a keyword and get a plethora of autocomplete data from major search engines like Google. How it helps : Where ChatGPT (and any other AI research tools) wins over Google is that it can curate information for you. Instead, it shares a curated answer in the format you request.

Budget Programs 122

Budget Programs Process Tools Pricing 122

MKT1

JANUARY 11, 2024

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. They also help you distribute that content across the channels that work for your audience. What is it?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Contently

SEPTEMBER 25, 2018

Search was more transactional, asking users to come prepared with a keyword or a question. A curated content feed—without loud commentary from obnoxious high school acquaintances—sounds appealing, especially coming from a go-to destination like Google. Search engines have historically been distant cousins to social media platforms.

Paid Search Agency 156

Paid Search Agency Content Social Media Custom Publishing 156

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Curate into multiple formats. Click To Tweet.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 82

Marketing Automation Services Curation Enterprise Management Marketing Automation 82

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. My friends, we are talking about content curation , a not-so-new concept that top marketers have been utilizing for years now. Proper content curation can yield extremely big results that might surprise you.

Curation 145

Curation Content Distribution Trends 145

Strategic-IC

JUNE 25, 2019

8 Top Content Tools for Content Creation, Distribution and Measurement. You should aim to follow roughly a 70/30 split: 70 of all social media content should be curated from third-party sides and 30% should be your own branded content. So where should you start when it comes to defining your overall content tech stack?

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

nDash

JULY 26, 2022

Everyone is experimenting to find the right mix of channels, content, and distribution to fit their audience and achieve their specific goals. A content strategy takes the guesswork out of brainstorming content ideas by identifying search intent and related keywords and building content pillars to meet those needs.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

KoMarketing Associates

FEBRUARY 23, 2016

Here are several advertising options to consider: Twitter: While Twitter advertising allows basic targeting options like location, gender, language, keywords, etc., The creation and distribution of press releases and articles will help strengthen your online presence and connect with priority targets across online channels.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Scoop.it

APRIL 4, 2019

They provided a protected online space for coworkers to share knowledge and distribute intelligence, industry news, and key information in a timely manner. If you don’t have a collaborative, customizable solution for them to curate and share their knowledge, they won’t be able to positively impact your organization. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Marketing Insider Group

DECEMBER 5, 2013

It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. Content Marketing is an equal portion of creation, curation and syndication. (“We are here to sell stuff, right?”). You can’t have all the answers.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Scoop.it

SEPTEMBER 7, 2023

That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way. Why Is Content Curation Important? Curated content can help these businesses stay relevant to their current clients and attract new ones.

Curation 78

Curation Marketing AI Process RSS 78

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Keyword strategy , particularly for new website components or sections being added.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Envy

AUGUST 22, 2017

While social media is an important distribution tool, it's also a window into your audience's behavior and habits. When it comes to social media monitoring, finding the most influential contributors in your industry, commonly used hashtags and keywords is an essential first step. Analyze and Curate. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Scoop.it

MAY 11, 2021

In addition, remember to insert keywords that are relevant to what your audience is actively typing into search engines. Creating high-quality evergreen content can be challenging, and so can distributing it. Figure out their pain points and write the best possible content that helps as many people as possible.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

BenchmarkONE

MARCH 4, 2021

This includes putting your value proposition front and center, and yes, even some light keyword optimization. Lots of small businesses use LinkedIn to share curated industry news, but in addition to that, you should also be creating and sharing original content. Publish Original Content.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Scoop.it

OCTOBER 26, 2023

So much so that individuals and businesses alike invest considerable time and resources into building blogs, creating informative blog content, and distributing them effectively. The answer is to leverage content curation. Content curated by a Scoop.it Dive in to learn more. user on ‘Big Data’. to streamline the whole process.

Curation 95

Curation Content Thought Leadership User-Generated Content 95

Content Standard

DECEMBER 22, 2017

How might your brand conceptualize, produce, and distribute content differently if you knew exactly who your competitors’ target audience was? How might your keyword research and audience personas shift if you had industry-wide insight into the advertising practices of your peers?

Transparency 106

Transparency Social Media Social Marketing Media 106

KoMarketing Associates

DECEMBER 2, 2013

But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. Share buttons provide a simple way for LinkedIn users to distribute content marketing assets through their network. LinkedIn Share Buttons.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120