Hubspot

OCTOBER 18, 2012

Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. We took a look at 21 of our existing thank-you emails and found that, on average, they generated a 42% open rate and a 14% CTR. What's even better -- they tend to take half the time to create!

Email Marketing 28

Email Marketing CTR Landing Pages Trigger Marketing 28

Convert

OCTOBER 27, 2021

You can run multiple A/B tests to see which version gets the highest CTR. You can test headlines for open rates, times of day to send, CTAs to click, etc. It could be more lift, time on page, bounce rate, CTR, CVR, average sale, but it will all change based on what you’re testing. (Is Have a landing page ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Content Marketing Institute

NOVEMBER 27, 2018

She goes further with the results from emfluence’s research, noting, “Automated emails drive 60% higher open rates and 200% higher click-through rates than your batched or business-usual emails.”. Automated #emails drive 60% higher open rates and 200% higher CTR via @emfluence #research. Click To Tweet.

Marketing Automation Services 91

Marketing Automation Services Marketing Automation Email Marketing Automation 91

Single Grain

NOVEMBER 17, 2020

Which of your content assets have the highest opt-in rates? Which of your email messages have the highest open rates? Here’s a sample of one of his Top 20 Tech Sponsored Content ads round-up for your swipe file: Resources: Best Practices for Building Your Own Ad Creative. Click-Through Rate.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Convert

JANUARY 31, 2022

Highrise wanted more signups and decided to check out how effective different headlines and subheads were going to be to the conversion rate. So, they decided to run a multivariate test for a sample of 4000 page views. Merry Christmas” resulted in a 2.57% higher CTR. It had 6% more CTR and was added to cart 21.3%

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

JANUARY 8, 2015

Below is a graph depicting how marketer Neil Patel tested different variations of his subject line copy to more than double open rates. The truth is that your business can use A/B testing for determining the optimal time for reaching your subscribers in a way that will not hurt your current CTR and open rates.

Tips 28

Tips Landing Pages Click Rate Trigger Marketing 28

Hubspot

SEPTEMBER 17, 2018

Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. Songs made with digital samples can make your video feel unprofessional and out of date. Video is useful for more than entertainment, too.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Convert

MAY 18, 2022

In this case, the offer strategy had a large impact, with a 10% off coupon performing more than twice as well as a free shipping coupon offer (we also found an 18% increase in the offer email open rate). The other two intervals saw little to no change in the CTA click rate. Jonathan Finegold, CRO at Medcline.com. Gamification.

Effectiveness 105

Effectiveness Click Rate Conversion Rate Trigger Marketing 105

Webbiquity

JANUARY 17, 2011

40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% and 30% said it was to get updates on upcoming sales.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Sample and Population. All the visitors landing on your site are deemed population while a sample is the number of visitors that participate in an A/B test. Stopping a test should be based on sample size. They’re not as effective anymore.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Sample and Population. All the visitors landing on your site are deemed population while a sample is the number of visitors that participate in an A/B test. Stopping a test should be based on sample size. They’re not as effective anymore.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Content Marketing Institute

DECEMBER 25, 2018

Gather a sample of your best content pieces. For my post on social media marketing plans , I created a sample template (below) that can help you organize and apply the essential details. Include examples of all the types.

Template 108

Template Tips Planning Content Marketing 108