SmartBrief - Marketing

MARCH 10, 2024

Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates. Email hygiene is essential to ensure your email newsletter response rates are optimal.

Newsletter 119

Newsletter Practices Analytics Optimization 119

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously). Sample and Population. They’re not as effective anymore. The result?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. I had heard from a friend that by switching the color of his on-page buttons he had increased his response rates by 16% (relative to the number of clicks he was getting previously). Sample and Population. They’re not as effective anymore. The result?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52